Study The Impact Of Internet Finance On Business Of ICBC And The Countermeasures

The rapid development of Internet technology gave birth to online banking,alipay,the balance of the emergence of new financial development model.Internet finance with the rapid development of information technology in the market quickly occupies a favorable position.On one hand,the rise of Internet finance in promoting the vigorous development of the financial industry,but also to commercial banks as the representative of the traditional financial industry caused the impact,mainly reflected in the change in consumer spending habits,the impact of commercial banks,such as the traditional deposit and withdrawal business.To explore the impact of Internet finance on China’s commercial banks and other traditional financial industry,the study of commercial banks in the face of the impact of Internet finance should take countermeasures,will help China’s commercial banks in the Internet financial under the fierce offensive to find their own business development the way.In the second chapter,this paper gives the concrete concept,type and transaction cost of Internet finance,which is supported by large data technology,and summarizes the characteristics and experience of Internet financial development both at home and abroad.Moreover,this paper found that the Internet financial development is facing many problems,especially in our country.This paper then analyzes the social,political,economic and technological environment of ICBC’s business qualitatively,the impact of Internet finance on the safety,profitability and liquidity of ICBC.And through quantitative calculation and empirical analysis,it is found that the development of Internet finance has a significant inhibitory effect on the security of banks and has a positive effect on the profitability of banks,which has a negative impact on bank liquidity to a certain extent.In the fourth chapter,this paper discusses the countermeasures of other commercial banks,such as China Merchants Bank and Industrial Bank in coping with Internet finance,and then discusses the process of ICBC’s information construction,which provides technical support for the financial impact of the Internet.Industrial and Commercial Bank of China launched the "WeChat bank" as an example to analyze the advantages and disadvantages of its development.On the basis of these,this paper proposes some advice to deal with its security,profitability and liquidity strategies and then gives further construction of financial ecosystem strategies.