A Research On Wenzhou Jiangxin Island Scenic Area Brand Image Designing

Since the reform and opening up,the development of the tourism industry in China's rapid rise,many of the city and the tourism industry as one of the pillar industry development attention.More and more local governments recognize that the tourism industry is in great demand,increase social employment,has an important role to development of related industry rapid development etc..The tourism market competition is becoming increasingly fierce,city tourism has changed from pure service quality competition to the brand competition between individual tourist attractions rose from the traditional competition between the whole regional tourism system competition,as a supporting point of tourism city brand,city tourism brand has become one of the key factors to the success of tourism marketing objectives.So how can have a competitive advantage in the market,is the primary task of all tour operators and government departments facing service,As a tourist city to seek the necessities of survival and development.And to build the brand,brand,brand development,is able to solve the fierce competition has a place to live in.Wenzhou is a big city with a rich tourist resources,have the advantage conditions to develop tourism,but the present situation is still in the initial stage,how to build a tourism brand building and management the tap the inherent potential of Wenzhou tourism development,strengthen the function of city tourism,tourism competitiveness play advantage,make Zhejiang city of Wenzhou province can in many city talent shows itself,Wenzhou is the urgent need to think and solve problems.This is not only related to the future development direction of Wenzhou tourism,but also for the development of other areas in China have an important inspiration and reference.This paper based on the "Wenzhou Jiangxin Island Tourism branding and management research" the paper showed the selected topic basis,research significance.The contents and methods,reasons explaining the concept of brand of Wenzhou city tourism and promote the city tourism brand development,from the analysis of Wenzhou Jiangxin Island Scenic Spot brand status,the use of city tourism image design CIS theory,the analysis of necessity and feasibility of city tourism image using CIS strategy,and through the brand image design,on the island of scenic spots the MIS,VIS,BIS design.On the basis of local Jiangxin Island tourist scenic spots,analysis of audience survey,Jiangxin Island Scenic image design conducted in-depth exposition;describes the current status of the island city tourism brand and the problems,discuss countermeasures Jiangxin Island City tourism brand and management through the strategic position,Jiangxin Island Scenic brand development,optimization of Wenzhou Jiangxin Island tourism production factors,strengthening Wenzhou Jiangxin Island support system construction,strengthen the The construction of government regulation on Wenzhou Jiangxin Island Tourism Development and guide ability,make the Jiangxin Island Scenic Area from the depth of mining history and culture,landscape renovation and construction of facilities,leisure and entertainment activities of the organization,the Jiangxin Island from simple sightseeing tourism promotion to set sightseeing,cultural experience,night entertainment,leisure and recreation of the city waterfront water recreation center.