Research On The Management Problems And Countermeasures Of The Convention And Exhibition Industry Of Dongguan City

Convention and exhibition industry is an important part of modern service industry.The exhibition industry has become a new way to promote economic and social development because of its strong association and economic driving ability.The government management has the important significance to the exhibition industry:first,to produce interactive win-win effect strong;second,to obtain high-quality resources;third,to enhance the support;fourth,to increase employment opportunities;fifth,to become a development leader".The government management of the exhibition industry in Dongguan not only has the extremely important economic and social significance,but also has the feasibility of the industry foundation and management operation.Because,on the one hand,its purpose is to make all kinds of industries to form more good order;on the other hand,the local government mainly through the development of industry planning,policies and regulations on the development of the industry guidance,through fiscal and financial policies to support key national development planning in the exhibition industry,enterprises and a large number of small and medium-sized enterprises,and provide a variety of services for the development of exhibition industry and enterprises,promote the exhibition industry,the enterprise structure rationalization and modernization,strengthen the supervision and control of the exhibition industry and enterprises.Dongguan city government management of the exhibition industry has made some achievements,mainly in:one is to identify the strategic positioning,paved road,since 1990 successfully held the "Dongguan ten years of reform and opening up the achievements exhibition,from the initial" Chinese Exhibition "among the" exhibition city "to strive,to locate the"Southern China Industrial Exhibition",constantly sum up the adjustment of city exhibition strategy according to their own actual situation and experience,adhere to differentiated development path;two is the exhibition of hardware matching has been improved,the existing Guangdong Modern International Exhibition Center,International Exhibition Center,Dongguan Changping Exhibition Center three professional exhibition hall,covering a total area of 546 thousand square meters,the outdoor and indoor exhibition area of about 300 thousand square meters Room,almost 10 thousand booths;three is the quantity and quality of the exhibition steadily,due to incomplete statistics,from 2009 to 2014,in the city of Dongguan professional exhibition hall and some non professional venues for large and medium-sized exhibition(5000 square meters and above)a total of 275 games,since the financial crisis,more than the size of Dongguan the show remained stable development,one of the fastest growth in 2014,an increase of 22.5%,a good momentum of development and has successfully held the "plus Expo" and"cooperation in science and Technology Week" national exhibition.The government of Dongguan exhibition industry management survey found the situation in recent years,since the Dongguan municipal government for the management of exhibition industry has made some achievements,but there are still some problems in the actual process of the government:first is the exhibition industry has not yet set up specialized management agencies;second is the future direction of development is not the local exhibition industry clear;third is the lack of government supervision and management of the exhibition industry and exhibition;fourth is the government of the exhibition industry support is not in place.The problems of government management in Dongguan city in the exhibition industry mainly has four aspects,first is the relationship between the government and the industry association has not been straightened out;second is the rules formulated by the government industry development policy is not perfect;the third is the lack of scientific planning for the exhibition industry;fourth is the government support for the exhibition industry is insufficient.In view of the above problems,we need to take effective measures to improve and perfect the function itself and the actual implementation of the policy system.According to the functions of the government itself problems can be improved from the following aspects:first is to straighten out the relationship between exhibition industry government departments and industry associations;second is the government should strengthen the development of exhibition industry,policy guarantee to guide scientific and sustainable development of exhibition industry;third is to strengthen the functions of government co-ordination planning of the exhibition industry;four is increase government support.