BH Pharmaceutical Co.,Ltd.Marketing Channel Optimization Strategy Research

With the rapid growth of the national economy,China's pharmaceutical distribution c hannel industry has also been rapid development,made a great contribution to protect th e health of the people at the same time,accompanied by a substantial increase in urban and rural income,also led to People's interestd in their health problem.With the impro vement of the social security system and the diversification of the channels of medical management,the consumption terminal of pharmaceutical products will continue to mainta in a high degree of activity for a long time in the future.This requires pharmaceutical c ompanies operating in the diversified mode of competition,market economy,give full pla y to their advantages,to achieve enterprise development and growth.This paper starts from the research on the forecast and development of China's phar maceutical distribution channel industry,analyzes the changing trend of China's pharmace utical distribution channel market competition under the market economy condition,points out the existing problems in the circulation channel and the development direction of th e reform,And summed up the future development trend of pharmaceutical distribution ch annels.Based on the above analysis,this paper analyzes the current situation of China's pharmaceutical channel industry,analyzes the industrial environment,competitive structure and industry of BH Pharmaceutical Co.,Ltd.,and summarizes the channel strategy in th e enterprise development process?In order to avoid competition in the strategy,channel service in the process of "homogenization of the phenomenon",BH Pharmaceutical should be aimed at the impact of enterprises in the field of pharmaceutical industry,Marketing channel problems,in order to obtain market competitive advantage,in the channel struct ure,system construction,performance evaluation and other aspects of the corresponding s olutions.