The Analysis Of China's Accounting Firm Merger

Since the reform and opening up,China's securities market to achieve a leap from time to time,However,in this rapid development of hidden financial fraud."toxins" spread to listed companies accounting information disclosure,until the silver Guangxia,Galaxy technology cases are gradually revealed,the entire CPA industry suffered unprecedented "crisis of confidence." As we all know,accounting firms as a platform for the development of certified public accountants,recorded its growth process also deducted the dual role,a role is the pursuit of the interests of the largest economic man,the other role is the public interest guardian.Potential conflicts of interest have prompted accounting firms to try to find a balance,Namely accounting firms need to adhere to the "three public" principle on the basis of economic interests to maximize.This is what is known as the antipathic medicine,oligopoly monopoly audit market structure can be a good solution to the firm "dual role" swing,for this "credibility crisis" to the perfect lifting is just right.International "four" invasion,to seize some of the high quality resources,China's accounting firm is small,the core competitiveness is not enough to resist,merge is an important way to quickly narrow the gap.1998 for the CPA industry is a milestone significance,from here to move towards a higher,better and faster.In 2000,a number of merger policy opinions,this wave of mergers quickly swept the country,"access threshold" everywhere blossom.2006 "bigger and stronger" strategy put forward,as "internal and external" caught in the survival of the domestic designated direction.However,Merging is not simply summing up,and more than just the formal level,this simple and brutal approach will only lead to more serious problems.Therefore,it is of theoretical and practical significance to study the merger of accounting firms in China.Draw lessons from foreign research achievements of firm merger,the domestic scholars also made some achievements in firm governance research,but mostly from the perspective of audit quality and audit fees for empirical analysis.Combined with the theoretical basis,the merger of the initial accounting firm analysis and the integration of the merger after the relevant research less.Based on the theoretical basis,this paper studies the merger behavior of Chinese accounting firms based on the background of "background ~ problem ~ reason ~ suggestion".Firstly,from the background of the merger,the cause and process of the merger are expounded.Secondly,based on the merger of local firms,the problem and root cause is found.Finally,the corresponding prevention measures are put forward based on the experience of foreign firms.This paper consists of six parts,in addition to the introduction and conclusion,the second and fifth part of the full text of the core and focus.The second part is the theoretical overview.This paper mainly elaborates the basic definition,the way and the motive of the merger and the merging process of China's accounting firm.The third part is the analysis of the problem.Based on the review of the historical background of domestic major merger,the problem of the analysis and reason is found.The fourth part is the experience.This paper discusses the merger process of foreign accounting firms from the three aspects of merger effect,motivation and inspiration,and draws lessons from the successful experience of foreign accounting firms to promote the smooth implementation of merger in China's accounting firms.The fifth part is the recommended countermeasure.On the basis of drawing lessons from the development experience of foreign accounting firms,this chapter puts forward some suggestions on how to do the merging work of accounting firms in China from four aspects: preparation work,customer resource integration,human resource integration and humanistic culture cultivation And so as to achieve the ultimate goal of improving the auditing quality of accounting firms in China and realizing the bigger and stronger of accounting firms.