Valuation Analysis Of New Media Listed Companies Based On Ohlson Model

With the development of science and technology, and the rapid development of the new media industry,the emergence of new enterprises and the transformation of traditional enterprises happened everywhere. Mergers and acquisitions occurred in the new media industry,such as capital operation. The industry is full of opportunities and challenges. There are many kinds of traditional valuation methods, but most of them can not meet the needs of enterprise valuation. From the point of view of investors,valuation need to have a scientific and efficient method to the new environment, new media business value assessment,so as to discover opportunities and risk,to complete and effective investment decisions. The purpose of this paper is to explore a kind of evaluation method has high applicability of the enterprise value, for the study of new media value of listed companies, and compared with the stock price comparison showed that the prediction effect of the stock market price, to provide reference for the decision of the investors.This paper first describes the principles of common enterprise valuation methods,through the comparative research on various evaluation methods, advantages and disadvantages of various methods,and the applicability of the new media in the valuation of Listed Companies in the final result with Ohlson model and optimization of residual income based on the idea of the new media selected body of Listed Companies Empirical Analysis, through the use of Matlab mathematical analysis and simulation software of data, and predicts the future expected income.Finally,this paper through empirical analysis of the sample,concluded that the evaluation results of enterprise value and stock market capitalization has high similarity,the Ohlson model of the new media to assess the value of listed companies has strong applicability, can provide effective reference for investment decision.