Application Research Of Cross Border Electricity Supplier In A Company

In the context of the rapid development of the Internet, cross-border electricity supplier has become a new growth model of import and export trade,but also on the transformation of China’s small and medium-sized trading company has a certain degree of influence. The rise of cross-border electricity supplier and its rapid growth has changed the traditional mode of trade, therefore, the study of cross-border electricity supplier in small and medium enterprises and enterprises in how to apply is also a subject worthy of study.This paper is based on the theory of cross-border e-commerce, case study is being conducted to cross-border business electricity supplier A company, analyzed using PEST model and SWOT model, on this basis, the company’s executives and the main person responsible for the investigation and assessment of the relevant problems. Use IFE and EFE matrix to explore the strengths and weaknesses of the enterprise, the threats and opportunities, and put forward the strategy for the development of cross-border e-commerce. The final realization of the competitiveness of enterprises and performance improvement, the expansion of market share, business process improvement. This paper argues that both the political economy or the technical level,cross-border electricity providers are in a relatively favorable development environment.Although the market competition is fierce,but there are many business opportunities.Based on the analysis of A company’s environment and the analysis of the advantages and disadvantages of A company, this paper puts forward some favorable business strategies and suggestions. Future Ltd to play their own advantages, the establishment of core products, optimize logistics and warehousing, combing the internal knowledge system, and strive to become the industry leader.