| Online P2 P lending platform,which serves as an intermediary for capital demand side and supply side,grows out of the integration of Internet technology and financial innovation.Same as other financial institutes,online P2 P lending platform can reduce financial transaction costs,mitigate the problem of adverse selection and moral hazard caused by information asymmetry,and satisfy the needs of microcredit market to provide investment services and financing services for small and medium enterprises as well as low-income groups,both of which are,in most cases,ignored by traditional financial institutes.Thus,online P2 P lending platforms have their reasons to exist.Owning to the boom of Internet finance and the effectiveness and convenience of online P2 P lending,such platform is well received by the market and has gradually become indispensable and irreplaceable in daily life,further resulting in the springing up of various online P2 P lending platforms.By the end of 2016,online P2 P lending platform market has witnessed fierce competition as illustrated by the number of its enterprises under regular operation reaching 2448.Meanwhile,the introduction of newly-released policies and regulations have clear stipulations on the nature,scale and rules of online P2 P lending,all of which impose strict restrictions on the businesses,further leading to the homogenization of the products and an increasingly competitive market.In addition,as an industry based on Internet technology,online P2 P lending faces few restriction in terms of time and space so that its clients inevitably have more requirements in front of a batch of similar platforms,which also heat up the market competition.Therefore,it is extremely urgent for online P2 P lending platforms to figure out how to improve their competitiveness and achieve sustainable development.This thesis tries to explore the impact factors of online P2 P lending platforms and provide some advice on how to improve their competitiveness.Based on enterprise competitiveness theory,this thesis first builds Competitiveness Evaluation Index System(CEIS)comprising 2 first grade indexes and 14 second grade indexes in combination of the characteristics of P2 P online lending platforms,second selects 95 platforms as samples,and finally studies the impact factors of such platforms through factor analysis.According to the results of common factor extraction,scale and operation capabilities,revenue and risk factors,technology and reputation,risk concentration,environment,and growth factors all exert influence on the competitiveness of P2 P online lending platforms,among which scale and operation capabilities,revenue and risk factors,risk concentration,growth factors into capability category,technology and reputation can be grouped into resource category.Hence there are four suggestions for P2 P online lending platforms to achieve sustainable development.The study of the competitiveness of P2 P online lending platforms in this thesis is practically significant since it is not only beneficial for platforms to figure out their existing problems but also puts forward strategies for operators to enhance competitiveness. |
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