Customer Satisfaction And Customer Relationship Management

Due to the global economic downturn and multinational enterprises have competition in the modern business environment, in addition to establish their own brand, and strive to enhance the enterprise product quality, but also must handle the relationship between enterprises and consumers, enhance the enterprise service attitude, the relationship between the management of enterprises and customers, improve customer satisfaction. Customer resulted in the development of modern enterprise competition is increasingly fierce, so enterprises want to talent shows itself in the increasingly fierce satisfaction as an important indicator of the success of the enterprise customer relationship management, its promotion is very important.The production of CRM, is the market demand and the need to update the management concept, is to enhance the enterprise management and the core competitiveness of enterprises, promote the electronic development and information technology support and other factors contributed to the results.China and Russia are adapting to the changes of the world trends,and actively establish an effective customer relationship management model, improve customer satisfaction, to promote the transformation of customer loyalty. Regardless of the domestic and foreign enterprises or business transactions between the two countries, or between the two and the trade between the third parties, have shown the importance of customer value, but also different. The relationship between China and Russia in the development of customer relationship management at the same time, there are deficiencies, still need to improve.The research has important theoretical and practical significance.First of all, China and Russia as an example to study the literature of customer relationship management is relatively small, this study can provide some theoretical reference for the follow-up study. Secondly, by comparing the relationship between Chinese and customer relationship management and customer satisfaction of Russian companies, as China or Russia found to provide a reference of the enterprise customer relationship management deficiencies, has certain positive significance of Chinese or the Russian economy healthy development.