Research On The Development Environment And Development Strategy Of LL Branch Of China Construction Bank’s Mobile Payment Service

Human physical trading in the initial exchange,to the metal currency,to the development of lightweight,easy to carry money,for the production of life has brought great convenience,but now,people can even note,even bank cards do not need to carry.Only need to pay the bank card and a mobile phone software to bind,or with the phone NFC binding,they can easily shopping,easy to trade,easy to travel.As a new way of payment,mobile payment has entered people’s field of vision,and has been used by many people.In view of this,this article intends to be based on the LL branch of China Construction Bank and combined with the local mobile payment development status,as well as the main participants of the competition pattern.Through to the LL city in Shanxi province public questionnaire detailed understanding of the local mobile payment usage,and the factors affecting people’s use,and for the public’s payment habits and needs,summed up a Construction Bank six aspects of development of mobile payment business from strategic positioning,market segmentation,scene construction,security,cooperation and win-win marketing promotion.In order to achieve the purpose of promoting the popularity of LL mobile payments.