Research On Financial Risk Identification And Prevention Of Fenjiu Company

Influenced by many internal and external factors,China's economic growth begins to slow down continuously,the growth of financial revenue is also affected,meanwhile the liquor-making industry which made great contribution to the tax revenue has also encountered setbacks.Sales of the liquor-making industry have picked up after fine-tuning in recent years,and the overall price stays stable.However,effected by the accumulative total inventory pressure,the supply is still greater than demand in market,which made the whole industry stepped into a middle-low speed development stage.According to the theory of modern financial management,enterprise management is deeply influenced by the internal and external environment,and faced with various risks from market competition.Financial risk is bound to be an aggregation of many risks,and easy to form financial crisis of the enterprise,pushing the enterprise into the Bankruptcy crisis eventually.Therefore,by means of effective identification,we must carry on the comprehensive analysis of financial risk firstly,then come up with preventive suggestions correspondingly,which is the key to the modern enterprise financial management.Based on the related theory on financial risk,this essay selects typical liquor-making industry-fenjiu company,collects and collates the financial data on fenjiu company,then compares and analysis the advantages and disadvantages of different risk identification methods;makes a comprehensive selection of statements analysis and index analysis;identifies the specific performance on financial risk of Fenjiu company through the following five aspects:profitability,debt paying ability,operation ability,growth ability and cash flow.Meanwhile,comparing the different ways which measure financial risk,choosing the Z score model method and efficacy coefficient method,then draw a conclusion that it lies in a lighted state of vigilance by assessing and analyzing financial risk.At the same time,combining the internal factors and external factors,this paper is intended to find out the reasons for the formation of Fenjiu Company's financial risk.Based on the financial risk,this paper puts forward to the concrete measures to prevent financial risk the.Hoping the conclusions can get up to certain guiding significance for Fenjiu liquor company and its industry.