Study On Factors Affecting Performance Of Witkey For Task-undertaking In Network Crowdsourcing Platform

As a business model,crowdsourcing opened a new era of micro-participation,and public wisdom becomes a new subject for value creation.In such cases,more and more crowdsourcing platforms developed,more people are involved in intellectual capital transactions,but then there are some issues,such as low efficiency,witkey's decreasing enthusiasm to participate,especially the conflict between their pay and income,resulting in the overlap of human capital waste,so the efficiency of task-undertaking has become the focus of network crowdsorcing,and how to improve crowdsourcing model and its process based on efficiency also increasingly become a general concern of the society.Based on the background of this era,this paper firstly introduces the research background and the significance of the task,and reviews the relevant research literature,on the basis of open innovation theory and mass production theory,drawing on the research results of other scholars.This paper defines the concept of crowdsourcing and outsourcing,and the task-undertaking efficiency.Based on the comparison between the influencing factor analysis and the task efficiency evaluation method,the AMOS software — the structural equation model is selected to analyze factors that influences the efficiency of task-undertaking of Witkey in network crowdsourcing platforms,and the study sample is from 259 questionnaires data during the empirical researches..The empirical results show the four factors of the model construction for Witkey:witkey factors,platform factors,employer factors,task factors,among which Witkey factors,platform factors and employer factors are three variable path coefficient.Influential coefficient is 0.302,0.253 and 0.397,respectively,which all reach remarkable level.In order to maintain the final model integrity,it will retain the task factor with the path coefficient of-0.112.In these four factors,Witkey factors and employer factors have the biggest influence on the task-undertaking efficiency,followed by platform factors and task factors.For the Witkey factors,the importance of the degree of influence on the efficiency is that Witkey's competency is the greatest,Witkey investment is the second,and the credibility of Witkey is the smallest.For the platform factors,the degree of influence is that the information distribution is the largest,the supervision and protection mechanism is the second.For the employerfactors,the employer search and the employer supervision have positive correlation to the efficiency.For the task factors,task reward has a significant positive correlation to the efficiency researched in this paper,difficulty of the task has a negative impact on the efficiency.Therefore,based on the analysis on the empirical factors of the task-undertaking efficiency of Witkey in network crowdsourcing platforms,it puts forward suggestions from these following aspects: platform development,Witkey upgrade,the employer's task,no interest.