O2o Small And Medium-sized Agricultural Enterprises Financingapplication

O2O,Online To Offline,is a new business model.The business model combinedwith offline business opportunity and Internet,and use online marketing and purchasing to drive offline business and consumption.This business model has changed the behavior of enterprises in many industries.This paper aimsto study the influence of O2O model on the financing behavior of small and medium-sized agricultural enterprises.The definition of small and medium-sized agricultural enterprises is legally established within the territory of the people's Republic of China,that help to meet the social demand for agricultural products,agricultural employment increases,in line with national industrial policy,engaged in agricultural industry and below 200 million yuan in sales of various ownership and various forms of enterprise.Small and medium-sized agricultural enterprises facing the objective situation of financing,the mainly problems are the narrow channels of financing,lack of financial support,the high cost of financing,short-term financing.It is difficult for small and medium-sized agricultural enterprises to obtain financial support from the policy banks and commercial banks.Traditional agricultural enterprises lack of attraction to capital market.At the same time O2O small and medium-sized agricultural enterprises favored byventure capital in recent years.In this paper,we study the reasons why the small and medium-sized agricultural enterprises in O2O are favored by the capital through the case ofThe Grain Story Ecological Agriculture Co.Ltd.,hoping to find a new way of financing for small and medium-sized agricultural enterprises,that is,to enhance the attractiveness of the capital by the O2O model.Through theoretical analysis and empirical analysis,the paper believes that reasonable business behavior,excellent O2O product design and strong operational support are the key factors of success forO2O small and medium-sized agricultural enterprises.This paper alsosummarizes the problems in O2O small and medium-sized agricultural enterprises financing through the Grain Story Ecological Agriculture Co.Ltd.case studies.The first,financing progress is not optimistic.The majority financing are for early projects,middle and lateproject financing is difficult.The second,the scale of financing is limited.It is difficult to support capital expenditure.Based onsummarizing the experience and lesson ofthe Grain Story Ecological Agriculture Co.Ltd.,the paper puts forward four proposals of financing for 020 small and medium-sized agricultural enterprises.The first,do a good job in product design,form a complete closed loop.The second,highlight the advantages of online and offline interactive.The third,standardize management,improve the management level.The fourth,try multichannel financing.