Upgrading Of The Brick-and-Mortar Used Car Market

With the development of China’s economy,the country’s auto industry is booming in recent years,which led to the rapid growth in the Used Car market.Because of taxation,serving functions and other factors,the current Used Car circulation is mainly achieved through brick-and-mortar Used Car markets.According to the 2015 Domestic Used Car Market Analysis Report released by the Chinese Automobile Dealers Association,over the years,the brick-and-mortar Used Car market’s contribution to the Chinese total used car trading has been maintained at about 80%.With the continuous development of the industry,the old business model has been unable to meet the increasing consumer demand in today’s society where Internet technologies and the establishment of a credit system have been universally advocated.Taking into account the huge impact the brick-and-mortar Used Car market has on the development of China’s Used Car industry,how to upgrade to enhance the core competitiveness so as not to be eliminated is crucial to current Used Car industry.This paper will introduce and analyze the status quo and transaction patterns of Used Car market in developed countries and make a comparison with their Chinese counterparts.Taking the Quzhou Used Car market as an example,this paper lists the current problems in the market,such as overcrowding,lack of a consumer-friendly environment,backward supporting functions and service concepts,the inadequate integrity system and ineffective docking with Internet technology.In view of the above problems,the author put forward a new platform model to upgrade and eventually replace the old business model.In the framework of this model,the author looks into its four major aspects(provider,customer interface,infrastructure management,financial situation)and nine construction modules(value proposition,core resources,key business,important cooperation,customer segmentation,trading channel,customer relationship,revenue source and cost structure).By analyzing the above aspects,this paper will discuss the feasibility and applicability of the model proposed.