Research On The Development Strategy Of Agricultural Products E-commerce In Huangpi Distric

Along with the rapid development of Internet technology and the global expansion of service economy, the rapid development of electronic commerce in recent years, as a new and advanced productivity, electronic commerce is its powerful vitality and promote the history of mankind moved towards a new road, the future is full of vigor and sunshine, all calls on the development of electronic commerce the industry increasingly high, as people's livelihood based agriculture is no exception, the e-commerce of agricultural products is called "the last piece of blue ocean Internet plus" era.Huangpi District of Wuhan city is the largest area, the natural ecological environment best, is also a large agricultural population, the development of agriculture is very has the advantage, but because of the existence of decentralized production structure, small scale planting, and farmers to market information can not be timely understanding of the problem of traditional sales channels of agricultural products is too narrow, often appear in agriculture product harvest but not sell bad or only allowed farmers to sell agricultural products at a very low price, hard for a long time but not to earn money. Seriously restricted the development of agricultural modernization in Huangpi.In this paper, based on the agricultural production in Huangpi District, through empirical research, literature review, quantitative analysis, personal investigation,comprehensive analysis of the development of agricultural e-commerce in Huangpi district. First of all, the thesis describes the background and significance of the research,and describes the importance of developing the e-commerce of agricultural products. The second chapter discusses the basic concepts and models of electronic commerce and the meaning, elements, characteristics, etc.. This paper puts forward the significance of e-commerce of agricultural products to realize the sharing of agricultural information,eliminate the information gap, broaden the sales channels, reduce transaction costs and promote agricultural modernization. The third chapter through extensive investigation,field investigation, obtain first-hand data from the Huangpi area of information infrastructure, logistics, online payment, agricultural e-commerce transactions, the existing agricultural e-commerce model and other aspects of the electricity supplier of agricultural products of Huangpi district has made the detailed analysis and comparison.And find out some problems existing in the development of e-commerce of agricultural products in Huangpi district from, including the government lack of impetus, the development of e-commerce of agricultural products required for the construction of infrastructure is poor, rural logistics is not mature enough, poor awareness of farmers, the network payment system is not perfect, agricultural standards integration and brand building backward the problem. The fourth chapter introduces the basic model of the domestic electricity supplier of agricultural products development at present, such as Suichang mode, the goods through the world industry alliance mode, by model and the Tongyu model, by using these models according to the characteristics of Huangpi district has put forward two kinds of development model for Huangpi District electricity supplier of agricultural products: "O2O+ pre orders + direct supply base" and "government +farmers + company + cooperative" mode, and finally puts forward the countermeasures and solutions to solve these problems from the government, enterprises and individual farmers in three aspects, hope that through these strategies to promote Huangpi agricultural products e-commerce development contribution.