The Influence Of Corporate Social Responsibility On Financial Performance

For a long time,enterprises are in pursuit of maximum interests for their own target,in order to get more benefit to reduce operating costs,weakened with social responsibility.In the process,it is easy to produce a series of social problems which cannot be ignored,such as infringement of consumer interests,ignore the employees' legitimate rights and interests,disregard social commonweal,destroy the ecological environment,etc.,corporate social responsibility in recent years,more and more get the attention of people.Along with our country economy development and the progress of network technology,electronic commercial business industry rapid development,electronic information technology has completely become indispensable to consume people live and work in a convenient tool,based on China's e-commerce enterprises listed on the Shanghai and shenzhen two city as the research object,explore e-commerce enterprises to fulfill social responsibility will have what kind of effect on its financial performance,relationship,reveal the influence of corporate social responsibility on corporate financial performance.Hope the research conclusion for electricity companies to establish and perfect the social responsibility of policies and measures in order to provide the beneficial reference and help to electricity enterprises to further enhance the level of corporate social responsibility.This article first elaborates the connotation of corporate social responsibility and related issues,for domestic and foreign literature related to corporate social responsibility and financial performance to comb and summary,and then explains the social contract theory,stakeholder theory,the connotation of the theory related to responsible competitiveness theory.On the basis of the design measure of corporate social responsibility and financial performance evaluation indexes of two types of variables,and then to China's Shanghai and shenzhen two city representative 14 listed electricity companies for five consecutive years of data as the research sample,the social responsibility behavior and the relationship between financial performance and the empirical analysis,statistical analysis and apply SPSS20.0 and Excel software,come to the conclusion by calculation.Conclusion shows that electricity companies to perform the social responsibility ofshareholders and creditors will be on its financial performance have a significant positive effect,to the social responsibility of the government will be positive influence on its financial performance,it respectively consistent with hypothesis H1,H2,H4.Electricity enterprises to fulfill their social responsibility there is no significant influence on its financial performance,and this hypothesis H3 does not conform to,this may be because in recent years our country labor employment options and expanding and improving to the requirement of wages,electricity enterprises to fulfill their social responsibility more to maintain and retain employees health factors,and is no longer a motivating factors that have sharply increased their work enthusiasm and loyalty;Electricity companies to perform the duties no significant impact on the community environment,it may be that the electric business enterprise donation had no time on the continuity and sustainability,its influence on the social public,giving more reflects the electric business enterprise own sense of responsibility.