The Dilemma And Breakthrough Of Personal Customized Computer In The View Of Brand Community

With the continuous improvement of economic level,people’s quality of life is also gradually improved.Advanced customization is no longer an elusive dream.People in the pursuit of the brand at the same time,more hope to create a sense of eternal time beyond time and a unique sense of pride.In recent years,with the rapid development of electricity providers,the market is constantly subdivided,personalized custom products through the endless stream of creative attachments,with any kind of goods,and even services together.Private customization is also really open for the vast number of consumers,"close to the people model.""C ustom",from Savile Street,meaning tailored for individual customers.Savile Street is a shopping mall in central London,famous for its custom-made men’s clothing.Private custom from the beginning is only custom clothing,and later people to pursue the quality and personality of the psychological expulsion,and gradually extended to all aspects of life.The essence o f customization is to show consumers in the way they are like,which is a perfect psychological manifestation of individualized value,value,rare value and exclusive value of consumers.Nowadays,custom clothing,custom jewelry,home customization,service customization,medical customization,custom tourism......,has been to the quality of life in various fields,a "quality of life" synonymous.Private custom marketing because of the precise positioning to meet the individual needs of consumers,by the vast number of consumers love.The latest forecast in the United States "to change the future of the top ten technology",the first in the "personality custom",this judgment is based on market trends.Faced with the growing needs of the vast number of co nsumers customized services,many companies have realized that to provide customers with more personalized custom services is the inevitable trend of market development,but also out of homogeneous vicious competition in the inevitable way.There are marketing experts to analyze,custom services is the manufacturing industry,the rapid development of the information industry brought about by the new marketing opportunities.