Research On The Financial Strategy Of JB Steel Trade Company Under Supply-side Structural Reform

In the national economy,steel is an important raw materials.The development of our country requires a large number of iron and steel.Steel manufacturing industry is the pillar of real economy in China.Steel trade industry is matching with the steel manufacturing industry and it is related to the overall situation of China's economic sustainable development.China has been the world's steel production leading power.Under the financial crisis,steel manufacturing industry has overcapacity and inventory pressure.Facing the crisis of Steel manufacturing industry,steel trade enterprises have exposed the limitations of the original strategy.This thesis combines with the enterprise internal development and the background of supply-side structural reform and studies the JB steel trade enterprise on the financial strategy problems under the supply-side structural reform,makes the enterprise constantly reform the original strategy,realize the strategic transformation in the true sense and provide a reference for enterprise long-term development.This paper uses the ways of literature research,on-the-spot investigation method and case study,with JB steel trade enterprise as a case to discuss the JB steel trade enterprise' financial strategy and optimization research.This paper has six sections: the first section is introduction,expounding the research purpose,research significance,research status at home and abroad,research contents,research methods and research idea and innovation point;The second section is the relevant theoretical foundation,including the internal control,financial strategy and strategic management theory;The third section is the analysis of the effects that supply-side structural reform leads to the enterprise financial strategic,expounding the summary of the reform in the supply side.Based on the formulation and implementation of enterprise financial strategy,analysis the effects that supply-side structural reform leads to the enterprise financial strategic;The fourth section introducing the basic situation and the financial strategy of JB steel trade enterprises,analyzing the reason of the existing problems;The fifth section is the research for financial strategy optimization of JB steel trade enterprise under supply-side structural reform,expounding the basic principles and guiding ideology of financial strategy optimization,offering the top-level design and the realization path of financial strategy,designing the specific optimization schemes of the financing strategy,investment strategy,operation strategy and distribution strategy;The sixth section is the conclusion,including the research conclusion and research limitations.This paper studies the enterprise how to deal with the financial difficulties of financial strategy under the reform of supply side,designs a set of targeted and effective financial strategy for JB steel trade enterprises.With JB steel trade enterprise as a case,analyzes the influence of financial strategy under the supply side reform,combines the four enterprise financial strategic goal into the five major tasks of the reform supply side,optimize the financial strategic objectives of JB steel trade enterprise under the supply side reform,points out the key to financial difficulties of enterprise.In addition,this article combines the external environment with the internal development of JB steel trade enterprise,put forward the concrete plans of financial strategy optimization for enterprise under the background of the supply side reform and designs the innovative financing strategy,the flexible investment strategy,the expandable operating strategy,the positive distribution strategy for JB steel trade enterprise.Combines with strategic management,internal control management and financial management.Help enterprises to grasp the core of the reform of the supply side.Make the enterprises' financial matching the supply side reform to improve the level of enterprise's financial and promote the JB steel trade enterprise's sustainable development,it also has reference value for the peer companies.