Stock Disaster Experience, Professional Identity And Investor Risk Appetite

With the continuous development of market economy in China has mature,residents in every province of our country’s investment in the financial capital market presents the characteristics of extremely diverse,and often need to judge for themselves by the investors in the process of the investment direction and the resulting’s own risk and benefits.In a variety of investment products category,the yield of stock investment because of its high returns,more and more become the focus of investment of the people most attention.Attract investors reason is although it has high risk,but also has the possibility of high returns "short,flat,fast" investment properties.Have profit is bound to have a loss,this is inevitable exist relatively.In general we often say that investors in terms of the general public,shares of age more than a decade of extremely likely experienced two serious impact of a crash.Crash as a systematic,holistic,a wide range,exogenous shock,in the traditional sense of risk control methods are often difficult to truly safeguard the rights and interests of investors and benefits,instead,we in the vast majority of small investors rush toward general lack of professional financial knowledge,risk,macro and micro economic and financial professional knowledge level,the follower is given priority to,the lack of initiative professional judgment skills,and the means of risk aversion.Investor risk appetite is not fixed,on the other hand,is on the basis of dynamic change appears investment experience,on the other hand,the investors in different background characteristics also have different cognitive or risk attitude,for example,civil servants have preparation,employee of the company or institution whether there is the size of the labor contract,after a crash affected,more than the difference not only affected by income risk appetite.First of all,this study focus on crash impact on risk appetite,and second,this study discusses the impact of different professional background on a crash.Research the risk preference of different professionals,be helpful for individual wealth management products targeted design to investment,to realize the recognition of different investors,tracking,maintenance,and provide the intelligent to investors and financial institutions more scientific comprehensive financial plans.Enterprises in the process can effectively improve customer value,satisfaction and loyalty,companies also do not need in the competition of the commodity price competition and disordered much,finally can be done quickly and effectively improve the market competitiveness of enterprises.The complex dynamics of investment and low customer switching costs for financial institutions face competition environments evolution.Financial institutions in the day-to-day operations of a large number of customer sales data,through the data mining,descriptive statistics analysis technology,the application methods of data modeling analysis,for different customer classification standards,classification management for the client.All countries increasingly close economic connection under globalization,financial market volatility and more frequently,studying the effect of impact systemic financial risk decision for investors benefit from different finds the value of the customer,customer classification and classified management,decision support to financial institutions.Develop marketing strategies under different customer classification for financial institutions to realize reasonable allocation of marketing resources and product mix,obtain stable customers,increase sales and profits,enhancing core competitiveness of financial institutions has important significance.In this paper,we study a little contribution in the following respects.First,enrich the theory of risk and stock market investment preferences,for investment theories and empirical research provides a new perspective.At present although have a lot of risk and investing in the stock market preference research content,but based on the segmentation of civil servants of targeted research is still quite scarce.Second,this article conclusion arrival in investment preference category of civil servants,and to experience a crash the customer behavior of civil servants of the subsided again subdivided,give guidance system within the civil service portfolio provides a good theoretical basis and direction of investment.The second part is literature review and the system background,tells the story of the development of financial markets and financial products,investors’ risk preference theory and the related literature,the relationship between the identity of the investors and risk appetite was established.The third part shows the main data source,the main variables and the methods of analysis used,this article focuses on the risk appetite of the dependent variable with two questions to measure respectively.The fourth part is the empirical results,investors professional characteristics will significantly affect the appetite for risk.The last is the summary conclusion of this article.