Research On Project Planning Of Theme Tourism

In recent years,China’ s economy is booming,people’s living standards continue to improve,tourism has gradually become the rigid demand of the vast majority of nationals.With the rapid development of tourism,people changed the past,the traditional stylized,unified tourism form of love,more interested in the interests of tourists and special hobbies based on the theme of tourism products.National Tourism Administration advancing with the times,conform to the trend of tourism development,since 1992 has been introduced to different styles of tourism-based theme of the theme of tourism tourism.Such as the 1999 "eco-environment tour",2005 "Red Tour",and the 2010 "Country Tour",2016 "Silk Road Tour".Theme tourism has gradually become an important form of Chinese tourism and development direction.The theme of tourism is around a certain theme clues will be a combination of many tourism activities and the formation of a knowledgeable,interesting,highly competitive tourism products.Theme tourism is rich in variety,with the culture,natural resources,religion and other topics as the type.High quality and attractive theme planning is a necessary condition and a key factor in the success of the theme tourism activities.The Although the theme of tourism projects carried out in the country as a whole has achieved good results,but also by the tourists praise;However,from the construction and development of the theme of tourism projects,the theme of tourism project planning there are still many problems,such as:The theme of tourism planning,the theme is not prominent,the planners only focus on the development and neglect of the protection of the environment,planning team professional background,comprehensive quality to be improved and other issues,these problems to a certain extent,restricts the development of domestic theme tourism.At present,the research on the theme of tourism development is fast,there are research on the theme of tourism research,but also specifically for the theme of tourism tourism,the town theme tourism research.However,there are relatively few studies on the planning and research of thematic tourism projects with specific examples.This paper uses literature method,field investigation method and case analysis method to study the theme tourism project planning,through the theoretical research on the theme tourism project planning and the principles that should be followed when planning the theme tourism project,This paper analyzes and summarizes the main problems in the current domestic theme tourism project planning and puts forward the improvement strategies and suggestions of the theme tourism project planning,so as to promote the"hand-in-the-world" tourism project planning case,The study will be for the domestic theme of tourism planning and development of reference and reference for domestic tourism faster and better development of building blocks.The main contents of this paper are as follows:1.The theoretical basis and the progress of the research on the theme tourism project are summarized and the concepts of the theme tourism and tourism project planning are defined.The planning procedure and main contents of the theme tourism project are expounded,and the principles of the subject tourism project planning should be analyzed.2.This paper analyzes the planning process and the main contents of the theme tourism project,and analyzes the economic and social benefits(reputation,reputation and reputation)of the tourism project.Market attractiveness,tourists and environmental benefits of the three aspects of the theme of tourism projects were studied.3.The main problems of the subject tourism project planning are analyzed emphatically.This paper analyzes and summarizes the existing problems of domestic thematic tourism projects from the aspects of subject refinement,subject coordination,project creativity,planning team qualification and quality,and points out that the domestic theme tourism project planning is prevalent:(1)the theme is not in place;(2)tourism project planning team qualification inspection is not strict;(3)project planning to closely follow the theme;(4)tourism project planning team is small,comprehensive quality to be improved;(5)Project damage to resources and the environment;(6)lack of creativity and other tourism projects and other issues.At the same time,the paper analyzes the problems existing in the planning of the theme tourism project.4.In view of the existing theme tourism project planning existing problems,put forward:(1)the correct theme positioning;(2)strict management of the tourism planning team;(3)project planning to closely follow the theme;(4)to improve the quality of tourism planners;(5)attach importance to the protection of resources and the environment;(6)tourism project planning to be innovative and so improve and improve China’s theme tourism project planning countermeasures and recommendations.At the same time,the author puts forward the corresponding countermeasures and suggestions for the specific problems of the theme tourism project planning.5.The conclusion of this study is:(1)the theme of tourism is an important trend in the development of domestic tourism;(2)the theme of tourism project planning is the theme of tourism development success or not the key;(3)high-quality theme tourism project planning is inseparable from the tourism theme of mining and identification;(4)the current theme of tourism project planning there are still many problems need to be resolved.