| Restructuring refers to the changes in the company to adapt to the market economy development and the external environment and the internal capacity of human resources,through the development of a new set of strategies and policies to achieve re planning and organizational structure of the company business or business combination and remodeling of financial policy and capital allocation reform,realize the optimal dynamic internal structure and external environment matching,to meet the company's strategic transformation to obtain sustainable competitive advantage,strategic behavior and systematic dynamics.In 1970s and 80s,the restructuring has become the major industrial activities,through the restructuring of earlier years without pressure to ease the constraints of diversification,but also to many American companies to go to meet the growing competition.In recent years,the tyre industry's investment in the world continues to heat up,over the past few years,more than 10 billion tyre investment.Which ranked third in North America,about $1 billion 800 million;ranked second in Europe,about $2 billion 300 million;ranked first in Asia,about $2 billion 800 million,of which China accounted for $1 billion 400 million.Although the Chinese tyre market has been in an important position,but the industry presents a wide range of operating,overcapacity,low end products and a single species of the status quo,its development prospects are worrying.Guangzhou Wanli Group Co.,Ltd.,hereinafter referred to as Wanli Group as the backbone of China's tyre industry in Southern China,is the representative of the Chinese tyre market.It's Guangzhou Fengli Rubber Tyre Co.Ltd.hereinafter referred to as Fengli company,Guangzhou City,Southern China Rubber Tyre Co.Ltd.hereinafter referred to as huaLun company,Guangzhou Wanli tyre trade Co.Ltd.hereinafter referred to as Motorola trade "and the Guangzhou diamond Tyre Co.Ltd."hereinafter referred to as Diamond Corp ",constitute the four plate Wanli Group Rubber tyre.Once the production and operation of the situation can be chaotic,scattered,poor three words to describe.The so-called chaos,that is,competition disorder,unfair.That is the so-called scattered,lacking spirit of cooperation,lack of coordination,small scale,low level of technology;the poor,poor quality of personnel,technical equipment,poor production conditions.In the management of the typical "three brands,a set of people".Since the group has chosen to force the company as the core of the company,in order to force the company as the main market,through optimizing the allocation of resources and business restructuring,the company has a new brilliance.This paper adopts the method-of case study to Fengli company reorganizationas a case,using the PEST model to analyze the company's political,economic,social and technological environment;by Professor Potter,the five forces model to analyze the competitive environment;through the SWOT analysis of the two companies are facing opportunities and threats,strengths and weaknesses of the enterprise clearly with the implementation of the restructuring theory,through the way of restructuring introduced in the reorganization that restructuring changes,the reorganization of the theory,analysis of reorganization process used China round of restructuring,and analysis of heavy group in the process of adjusting the organizational structure change,human resources and salary adjustment,change management restructuring strategy implementation process the.By comparing before and after the reorganization business financial assessment index changes,solve the difficult problem of management changes,human resources salary change,solve the problem of welfare changes introduced the effect of restructuring,analysis of the reorganization of the results and the existing problems and puts forward the suggestions of further restructuring.Feng Li,the reorganization of the company belongs to the internal reorganization of the company,the assets will be allocated free of charge,the main staff and business integration so that the core enterprises to become bigger and stronger.The result of this paper is to analyze the recombination strategy in the macro and micro environment,which is of great practical significance.In such a competitive society,efforts to become bigger and stronger is the only way out of the manufacturing sector,if not bigger and stronger,will soon be eliminated by society.In addition to its own way to expand the development of the rolling development of restructuring.In recent years,the merger and reorganization of the tyre industry has shown a very active state,but how to effectively restructure state-owned enterprises and continue to grow and develop,in fact,there are few such cases.Although the restructuring of the company and the Chinese company Huafeng belong to a small reorganization,but this case is still relevant to state-owned enterprises if the effective restructuring of a certain reference and exploration significance.Guangzhou Wanli Group has two independent legal tyre company is experienced in a typical case of very complex foreign and domestic background,the final restructuring is successful,typical and practical significance.After several years in advance,after the solution experienced problems of enterprise restructuring,business ideas,adjust the historical legacy,the enterprise to achieve profitability,give full play to the role of the backbone,employee income growth,the cohesion of the enterprise have significantly strengthened,so that businesses and workers get win-win,realize the strategic vision of bigger and stronger.The study of this case can achieve the purpose of anatomy sparrow,for the future of state-owned enterprises can be seen in the restructuring of the reference and help. |
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