Research On The Effect Of Retail Enterprises' Private Placement

In 2006,the financing function of the market was gradually restored with the implementation of the Measures for the Administration of Securities Issuance by Listed Companies.In a number of financing methods,private placement due to its high efficiency and low cost advantages of listed companies to become the best choice for financing.Private placement involves a relatively wide range of financing,such as listed companies can be through the additional funds raised to supplement the working capital,project financing,corporate asset acquisition and repayment of bank debt and other capital operation.Private placement has been able to show the development of blowout in recent years,mainly because it not only has a considerable advantage in the issuance process,but also in a short period of time the full use of funds raised to improve the use of funds effectiveness.At the same time,listed companies can choose their own opportunities to choose their own strategic partners,so as to achieve a mutually beneficial win-win situation.In addition to the company can raise funds,the introduction of strategic partners,but also for the company to bring a positive market effect,amendments to financial indicators,causing stock prices rise,improve the company valuation and a series of effects.In this paper,the issuance of refinancing as a starting point by the listed companies in recent years,selected in recent years by the impact of the Internet and the transformation of the retail company Suning Yun business as a research object,through the practice of observation and theoretical data,The specific effect of private placement of retail enterprises.The first chapter mainly introduces the research background and research significance of the topic of private placement of listed companies.In the second chapter,the second chapter elaborates from the ways of refinancing,the type of participants,the relevant policies and the advantages and disadvantages Chapter 3 analyzes the basic situation of private placement in Suning cloud business.The fourth chapter analyzes the fixed effect from the perspective of participants,market and stock price.The fifth chapter analyzes the private placement of listed companies.The author analyzes the business and financial effect of Suningyun,and sums it in the sixth chapter,and gives the corresponding suggestions from the angle of private placement of listed companies and private placement of retail enterprises.In this paper,I think that the fluctuation range of stock price is different in different stages of private placement of listed companies,and the market expectation of the company is greatly improved in the market after several days of announcement.The investor's market is highly enthusiastic and the stock price rises greatly.After the market for the event is expected to return to reason,the impact of the change does not significantly affect the stock price.The choice of the participant of private placement of listed companies plays a vital role in the future development of the company.The strategic partners bring not only the capital advantage,but also the resources that the listed companies lack,to a certain extent,In the business of short board,to achieve the synergies between the two sides.The most obvious effect of private placement is to bring the financial statements to the listed companies to improve,repair accounting indicators and financial indicators.For the retail business under the face of the transformation of the problem,Suning Yun business this private placement has a guiding significance.Retail enterprises in the choice of private placement before the three aspects to do the preparation,one is to do a good job of strategic development planning,select the most cost-effective partner;The second is the key to the transition period to be a good internal staff in order to ensure that the transition Strategy is effectively implemented by employees;Third,the transformation of the Internet retail direction,online and offline resource integration requirements of the company must have a certain strength in one end,in order to achieve the depth of cooperation with partners,in order to achieve O2 O strategic high ground.