Transformatiom Of The Financial Situation Of SOHO China Sold Sublet

In this rapidly changing era,the economic environment has become more and more complex,the political environment has become more and more complex,as an exposure to the era of enterprise,consumers change,competitors change,national policy also is changing,if do not want to be eliminated from the society,to live,to better development,I'm afraid for companies keen reaction,size up the situation,taking advantage of an opportunity and is indispensable rules of survival."How to change" is probably the troubled enterprise the key problem,enterprise change is consistent with national policy guidance,whether conform to the economic situation,whether to conform to the enterprise own development conditions,and so on are the key to affect the success of the measures.And "change" after the impact of the impact that we should be concerned about.The case study of the article is a kind of change-"transition",the study object is SOHO China's sale of the sub tenant transformation.SOHO China is a large-scale commercial real estate company,has been to sell premium locations in Beijing,Shanghai and other commercial real estate as the main business.However,Pan Shiyi in August 2012 have announced SOHO China will bid farewell to the bulk sale,converted to hold.This major decision at the time,even until today,four years later,is also a case of much attention.The article in the analysis of the enterprise transformation of the case,the first use of SWOT analysis method,the integration of external environment and enterprise in 2012,the advantages and disadvantages of their own,so as to find the SOHO China's transformation of the original intention.Then using the method of financial indicators from long-term debt paying ability,short-term debt paying ability,operation ability,profit ability of,the financial statements before and after the SOHO China's transformation carries on the contrast analysis,then according to the calculated index data,combined with the enterprise's own development,before and after the transformation of the enterprise to make financial evaluation and the significant transformation for SOHO China is to reverse the unfavorable situation,or in the deeper dilemma?According to the analysis,the answer is the former.On current trends,real estate enterprises have not fared well,risk is also growing.Finally,the paper try to sublet sales from SOHO China case dig out some enlightenment,hope can provide some valuable reference for the mire of real estate enterprises in the current.