The Effect Of Product Presentation On Cosumer's Evaluation

Online businesses tend to show their products in a dynamic way.Generally speaking,the way a product dynamic shows more than static means not only to consumers attention.It can also improve the product's evaluation by increasing consumers imagination and processing their products.However,when it comes to the use of functional products,the increase in consumer evaluations is not significant.In the internet environment,the direct experience becomes difficult,more dependent on the information presented online to evaluate the product.So this article starts with cognitive processing theory.The interaction of dynamic and static ways to interact with consumer products and experience in the context of search and experience.Search for situations where dynamic and static situations can be used in the internet situation.This article based on cognitive processing theory explores the impact of product performance on consumer products.We have conducted four experiments,and research found that when products are experiential,the dynamic appears to increase consumer evaluations relative to static displays.When products are searching for products,static displays are more likely to increase consumers evaluations relative to the dynamic.It is a dynamic way to influence consumers evaluations of the product products.Single processing is a static way to influence consumers reviews of search products;also,through empirical research,Red can enhance the dynamics of the experience,and blue can enhance the static and the search for search.This study is a useful supplement to consumer buying theory in online shopping.It's also the development and extension of cognitive processing in technology advancement and social society.In practice,the internet will be able to select a product for the internet to improve customers evaluation of products.Improving consumers attitudes to products directly.