Research On The Effect Of Intellectual Property Rights Consciousness,R&D Input On Innovation Performance

Innovation has increasingly become the important driving force of country and enterprise development,and R&D investment is the key path to achieve innovation,and it provides important guarantee for innovation.If R&D investment is insufficient,then that is bound to undermine the enterprise's innovation ability,thus affect the enterprise innovation performance.So enterprise increases R&D input intensity constantly.But currently,the innovation performance of corporate R&D investment is not ideal,whether its patent applications,or new product sales,there is still a large gap compared with the developed countries.Relationship between input and output of R&D activities has become a hotspot of study in theory and practice.With the deepening of the research,it was found that the influence of R&D input on innovation output direction is uncertain.At the same time,scholars have also found that R&D input not only impacts on innovation performance directly,but also effects on innovation performance indirectly through some intervening variable,and affected by certain regulation effect of exogenous variables.Therefore the relationship between R&D input and innovation performance deserves further exploration.When to explore the influencing factors of enterprise R&D activity,we can find that the intellectual property rights consciousness of enterprise is generally weak in our country,many enterprises only pay attention to R&D investment,rather than to create the powerful protection of intellectual property rights,which hinders the overflow of the innovation performance of the enterprise.Based on the existing research on relationship between R&D input and innovation performance,we found that the existing research focuses on the influence of external protection of intellectual property rights system on enterprise innovation activities,and the study of intellectual property rights consciousness is mostly stay on descriptive analysis based on empirical data.Although many scholars also proposed enterprises should strengthen the consciousness of intellectual property rights,but there is little research to introduce enterprise inner consciousness of intellectual property rights for variable into model,so the consciousness of intellectual property rights as the variable of empirical research is relatively lacking.Therefore,this paper creatively introduced the consciousness of intellectual property rights as regulating variable model,and discusses the adjustment effect on the relationship of the strength of R&D and innovation performance.The results show that the intensity of R&D investment has a positive influence on innovation performance,and exists lagged effect,the phase lag is 1;Strong consciousness of intellectual property rights will adjust the relationship between R&D strength and innovation performance positively,and weak awareness of intellectual property rights will reverse to adjust the relationship between the two variates.