Research On The Development Strategy Of NC Bank Financing Business

With the development of domesticeconomy,people's income level and discretionary assets increase constantly,as well as the demand for individual wealth management.Meanwhile,the concept held by banks also changes.As a result,personal banking business gradually becomes the key business of bank operation.Individual wealth management service,part of personal banking business becomes core business that contributing to attracting high quality and high-end clients.Banking wealth management business,an important financial innovation,is an emerging business that developed under the domestic financial reform and dividing supervision.Currently it plays an important role in the market.For commercial banks,rapidly developing wealth management can cope with challenges of market-based rate and financial disintermediation,combine traditional commercial banks and modern assets management business,as well as rich comprehensive operation of commercial banks in content.Moreover,it also brings long-term motivation for constant and steady development of commercial banks,and operational transformation.Since China Everbright Bank launched first RMB financial product in 2004,our domestic financial wealth management business of commercial bank has passed by 10 years till 2015.The scale of individual financial services expand continuously,financial profits balance has passed $23 trillion at the end of 2015,our domestic individual financial management business will enter into a unprecedented period of great development.In-depth analysis of the development of individual financial management business,comparison with foreign well-developed individual financial management business,analysis of existing problems and the causes and operable development advice have important practical effect on rapidly developing individual financial management business of commercial banks.This thesis utilizes the economic,financial and management theory,and mainly make use of the integration of static and dynamic analysis,comparison of international and domestic research and clearly put forward the characteristics of mature individual financial management business and development thought in present stage.This article first makes introduction to individual financial management business,states its concept,content and characteristics.And then introduces the current stage,characteristics and trend of individual financial management business of foreign commercial banks,specific situation of domestic individual financial management business along with comparison between domestic and international individual financial management business.This thesis mainly takes Bank of Nanchang as research subject,introduces the development progress and achievements of individual financial management business in Bank of Nanchang,analyze deeply from the aspect of the current stage and development goal of financial management.Additionally,it also combine the development situation of other domestic commercial banks' financial management and the changes and trends of the development of financing market.Using SWOT analyze the financial service in Bank of NC.And lastly,put forward the effective strategy in developing financial service of the Bank of NC based on the existing issues and root causes of issues.The thesis takes the Bank of NC as an example.The Bank of NC,as an urban commercial bank,should start at clearly following development target of financial service and market positioning,strengthening the construction of financial product brand,accelerating the innovation in product developing,completing development team construction,to prevent and reduce the difference as compared with domestic,joint-stock commercial banks and internet financial product,play an important role in the transformation of financial business in commercial banks and ensure Bank of NC develops healthily,well-ordered and canonically under the market-oriented rate environment.