The Research On The Marketing Strategy Of Chinese Brand Mobile Phones In Azerbaijan

Nowadays,all countries in the world are carrying out the transformation of the traditional economic model to the digital economic model.In the future,there will be a large number of devices connected to the internet.Cloud computing,big data and mobile technology will be a large number of applications and popularity,connectivity will become ubiquitous.In promoting the transformation of the global digital economy model,the mobile phone will undoubtedly become an important link.With the development of economic integration and information globalization,the market competition of mobile communication market is becoming more and more fierce.In the world's major mobile communications companies are facing unprecedented opportunities and challenges.From the year of NOKIA's position in the world of a single large,then Apple and Samsung's share to the world,to the current China brand mobile phone brand mobile phone China strong rise,the mobile communications industry will undoubtedly become a dark horse.Azerbaijan as a microcosm of the Chinese brand mobile phone in overseas markets.It is very important to study how to expand the overseas market share and maintain the competitive advantage.Ten years ago,"MADE IN CHINA" was also internationally considered synonymous with cheap and poor quality,and now,with the rapid China upgrade of industrial structure,more and more Chinese manufacturing has become an indispensable part of the international trade arena.China brand mobile phone is a very good interpretation of this point,more and more China brand mobile phone into various overseas markets,after a playbook,also gradually emerge in the overseas market,more and more overseas consumers.The rise of China's brand mobile phone is bound to lead to more intense competition in the international mobile phone trade.This article mainly launches the analysis and Research on Chinese brand mobile phone marketing strategy in Azerbaijan,based on the introduction of the related marketing theories,analyze the internal and external environment faced by the mobile phone brand Chinese.Through the questionnaire,PEST and SWOT model analysis,to determine the status of China's brand mobile phone marketing and internal and external factors and the impact of competitors.Develop marketing strategy for Chinese brand mobile phone(SPT).From the product,price,channel,promotion strategy for the four aspects of Chinese brand mobile phone market in Azerbaijan to develop a detailed marketing strategy.Chinese brand mobile phone in Azerbaijan how to develop,product positioning has been an eternal theme.Differentiated positioning:highlight their products for other competitors significant differences.But differences in positioning,their advantages are most likely to be imitated by others.The feature orientation of the consumer:the feature orientation is to highlight the characteristics of the target users and seek common sense.Use situational orientation:define the context of the product in order to attract users.Targeting specific competitors.Demand positioning:in many cases,we design products,is that the market demand is not met".However,the difference between the needs of different consumers is also very large,so the problem is still stuck in the chicken or egg level:what is the product to meet the demand,or to stimulate the user needs to produce products?Analysis of the positioning demand will also elaborated in the paper,I hope this paper can provide guidance on the marketing management of Azerbaijan China brand mobile phone,also hope to provide some reference for other Chinese brand product marketing.