Empirical Research On Thedriving Factors Of Customer Retention In Off-shore Oil Industry By Off-shore Oil Engineering Companies For Example

In recent years,along with the development of offshore engineering technology,The shallow water oilfield technology develops prosperously.During this period,competition among the offshore engineering enterprises to enter the market is intense.For offshore oil engineering,therefore,it is necessary to further study of customer retention.In this paper,in view of the research literature at home and abroad in detail,and some representative survey data as the research sample,based on the structural equation model,examine the determinants of customer relationship keep in detail,and analyzes the different factors for customer relationship strategy.This paper expounds the relationship with the customer to retain the relevant research results,and the customer loyalty and customer satisfaction on the analysis of related theory,combined with the current development situation of offshore oil engineering in our country,analysis the impact on the customer relationship reserves play a decisive factor.After theoretical analysis,this paper puts forward the research hypothesis and theoretical model of this paper.Reflects the characteristics of according to the empirical object,proposed by the structural equation model analysis,and empirical analysis on the relationship between the customer retention model,to test a research hypothesis and theoretical model,obtained by reasoning factors such as consumer preferences,customer satisfaction,the relationship is in affect retention reflects the effect coefficient of customer relationships,identify and determine the key factors.Through theoretical analysis and empirical research to offshore engineering enterprises as a case study,according to the influence coefficient of each factor from the customer satisfaction,customer loyalt,switching cost,brand image,perceived value,emergency management,reserved for the enterprise customer relationship established specific strategies,and meanwhile,in terms of customer relationship retention can also provide theoreteical basis in the offshore engineering industry.