Study On The Profit Model Of LS Video Website

In our country,although the video industry has experienced more than a decade of development from LS video website was launched in November 2004,and now it has accumulated hundreds of millions of users,almost all major video sites are not really profitable.At present,the profit problem has become a major problem in the video industry.China's video sites have not found a suitable profit model.LS video website was the first one to achieve profits in the video industry in relying on its unique ecological system.Therefore,its profit model is highly praised.But in November 2016,the outbreak of "LS Crisis" shocked the industry,and it exposed the problems of its profit model.In this background,it is necessary to study LS's profit model.This paper selects LS video website as the research object,using literature research,comparative analysis and case analysis to analyze the profit model of LS video site in depth.This paper introduces its characteristics of the whole industry chain profit model,and analyzes th whole industry chain profit model of LS video website through financial data and industry comparison in-depth.Its aim is to discover the existing profit model problems and propose improvements.This paper is divided into five chapters:The first chapter is the introduction,which summarizes the research background and significance of this paper.On the basis of summarizing and combing the research situation at home and abroad,this paper establishes the research ideas,research method and innovation.The second chapter is an overview of the relevant theory of profit model,which introduces the relevant concepts and theoretical basis of profit model and the general profit model of video website industry.The third chapter is the analysis of the profit model of LS video website,which mainly introduces the basic situation of LS video website and its characteristics of the whole industry chain profit model,and analyzes the current profit model in depth from two aspects:2011-2015 specific financial data and comparison of major competitors in the industry.Finally,summarize the problems existing in the profit model.The fourth chapter is the perfect countermeasure of profit model of LS video website.The suggestions are put forward based on the above problems.The fifth chapter is the conclusion and prospect of this paper.Through the study,this paper believes that the profit model of LS video website has the following five problems:The whole industry chain layout is huge,and capital strand breaks;Elements dispersed configuration,and the core competitiveness is not outstanding;Hardware sales to make ends meet,and low-cost pricing hiddens dangers;Related transactions are crazy,exposing deadly risks;Member income and advertising revenue is difficult to balance.At the same time,it needs to improve from the following five aspects:Deepen the ecological layout and widen the financing channels;Rationally allocating resources and building core advantages;Hardware for cost pricing,quality and content to enhance;Reduce related transactions and improve operational capacity;Improve the advertising mode and perfect the membership system.The innovation of this paper is reflected in the research object and the research content.First of all,on the research object,this paper selects the video sites which is popular in the Internet field as the research object,and selects the development of more unique LS video site.Secondly,in the research content,this paper is different from most of the scholars who only study the success of the profit model of LS video website.In this paper,we analyze the profitability model of "platform+content+terminal+application",and put forward some countermeasures.