SENYA Drug Dispensing Machine Marketing Mix Strategy Design And Implementation Research

With respect to let patients themselves in accordance with the doctor removed packaging and taking drugs,by professional pharmacists prescription audit,and deployment and placed into special containers to send sent to patients treated with a single dose of pendulum medicine is to protect the effective means of the safety of medication,is the former Ministry of health the 53 orders "prescription management method" in the requirements of practices.But the traditional use of medicinal cup manual dispensing way,time-consuming consumption and exists a certain percentage of error slew rate,thereby resulting in patients with accidental drug,not only affects the therapeutic effect,may also damage the health of patients,and even cause medical disputes.The use of scientific and technological means to manufacture automated drug dispensing equipment,which is conducive to the widespread use of a single dose of medicine,but also conducive to enhancing the level of medical services,is advocated by the new medical reform in our country.In the minority of our country hospital pharmacy department can be seen in the hospitalization for automated single dose pendulum medicine medicine packaging machine,after ten years of development,with a total installed capacity of about 800 units,compared to the more than 15000 units of the market can be expected to scale,the penetration rate is still very low at present.The reason is,imported equipment while easy to use,but equipment purchase price,after-sales maintenance fees and medicine packaging supplies use cost for a long time are very high,and the vast majority of hospitals may into funds limit the construction of pharmacy automation have greater access.But in domestic equipment,although the economic cost is less,but the stability of the equipment can not meet the actual needs.The research for SENYA company creative design disc type drug dispensing machine,can be reused by traditional medicine cup as a container for storage and transport of drugs,replace the disposable medicine packaging materials.Therefore,the packet medicine machine printing and packaging systems and other complex mechanical structure design cancel,instead is more simple and reliable electric displacement platform.The advantages of the design include:meet hospital existing work processes,conducive to the implementation;simple mechanical construction,guarantee higher reliability of equipment operation;almost no medical waste,low carbon environmental protection;no heat sealing mechanism,avoid the harm of drug quality risk etc.,is the most important,because of lower manufacturing costs,and bring down the price of the equipment,and without medicine packaging supplies,replacing the high use cost for a long time,let the hospital more affordable and for popularizing hospital pharmacy automation single dose dispensing put forward feasible scheme.In order to promote rapid,this study through the investigation of the market demand,research policy and marketing theory.Analysis environment of enterprises and products,taking the opportunity of according to,the innovative design products,sales channels,publicity,service,pricing,promotion and other aspects of strategy,combined with the enterprise's own resources,proposed the strategy implementation plan,and forward to consider intellectual property,financing and value-added features,services and related products.In this study,finally draws the conclusion,because innovation can break through the bottleneck,the manufacturing industry development inflection point,so the SENYA disc type drug dispensing machine development prospects bright,at the same time,as the social responsibility of the enterprise,will help China's new medical reform advance,make a contribution to the implementation of "Health China 13th Five-Year Planning" goals.