Zhang Bo Landscaping Company Marketing Strategy Research

In recent years,More and more people pay more attention to the quality of life.Healthy,green,environmentally friendly new concept of home has penetrated into the lives of every resident,So green home products came into being,Market demand is also increasing.At the same time the expansion of the entire green home improvement industry competition,Also shows a very broad market prospects.Zhang Bo landscaping company Is a private enterprise.Not enough strength to compete with large enterprises.Enterprises want to win in the fierce competition,Need to optimize marketing strategies.This paper is based on the detailed survey data based on the marketing science.Carried on the thorough research and analysis on the company's overall environment,combining with the actual situation of company find out the advantages and disadvantages,and research its opportunities and threats,found that the current marketing model the problems and reasons.According to the data of the research,a targeted solution is developed to indicate the direction of the company's development.A good brand image,expand consumer channels,innovative marketing mode,and scientific enterprise management is to determine the premise of the small and medium-sized enterprises to develop green products industry.