| In recent years,there are many scholars who have research on de facto standard.People’s knowledge about it,as a resort,is enormously broadened.The author attempts to discuss on the factors that influence the usage intention of the automobile industry technicians on de facto standard.Meantime,the paper expands the TPB model to a certain degree properly,and verifies whether the TPB theory could explain or anticipate the behavior intention under automobile industry circumstance.This article has reviewed the relevant literatures of technology standard,de facto standard,TPB,perceived risk and perceived value,and presented hypothesis and research model based on previous academic achievements.In addition,the author chooses the survey research method as the most important approach to conduct the project.The scales of different constructs came from previous papers and experts interview,and they constitute the whole questionnaire after the pre-test.The questionnaire contains three parts: Introduction,Demography and Scales.Besides,it includes 23 items,regarding the key constructs and information.182 questionnaires have been retrieved and 153 valid questionnaires are available,which is nearly 84.1 percent.The author also executes statistical analysis with the help of analysis software,such as SPSS and AMOS,including reliability test and validity test of the questionnaire.The output of multiple linear regression shows that the standard coefficient of usage attitude,subject norm,perceived behavioral control,perceived risk and perceived value with usage intention is 0.004、0.356、0.075、-0.025 and 0.468 respectively.The value of usage attitude,subject norm,perceived behavioral control and perceived value is above 0,and the maximum is 0.468 of perceived value,while the minimum is 0.004 of usage attitude.The standard coefficient of perceived risk with usage intention is-0.033,which is quite different to others.At the same time,the t-test absolute value of usage attitude,perceived behavioral control and perceived risk with usage intention are below 1.96(0.063,1.036,-0.497).It means,on one hand,when the value of is 0.05,the relevant correlations are insignificant.On the other hand,the t-test absolute value of subject norm and perceived value are above 2.58,and it testifies they influence usage intention significantly when the value of is 0.01.The value of t-test probability also supports the conclusion.The resort of analysis shows that the subject norm and the perceived value of automobile industry technicians influence their usage intention on de facto standard significantly,while their usage attitude,perceived behavioral control and perceived risk influence their usage intention on de facto standard insignificantly. |
