Research On The Secondary Culture In Domestic Advertising

The mass of the mainstream culture subculture increasingly showed great inclusive,in recent years,with the rapid development of cultural industry in the two dimension,the two dimension of culture from different angles and levels of penetration into the mass culture as an important part of the ad..Two dimensional culture originated in Japan,along with the spread of Japanese animation and the development of China's domestic animation video website,the two dimensional cultural groups are also significantly expanded.Firstly,the concept of two dimensional and two dimensional culture to sort out the fuzzy part of the two dimensional culture related concepts in the domestic advertising of the definition,classification of two dimensional symbols in domestic advertising,as well as the two dimension barrage kichiku virtual image is representative of the overall situation,then the perspective in domestic advertising the two dimension of culture.In addition,this paper analyzes the different forms of the two dimensional culture brings to the domestic advertising value from three aspects of demand,positioning and audience,points out the dilemmas and reasons for the current domestic advertising in the two dimension of cultural existence,and puts forward the development strategy for the domestic advertising in the development trend of the two elements of culture.