The Mearket Positioning Research On Transformation Of CX Project

Cixi is located in Ningbo,Zhejiang Province,China,has a very long history of the city and regional culture,belonging to China's Yangtze River Delta region.Cixi City,the location and traffic advantages,from Ningbo,Shanghai,Hangzhou are very close,and,in 2008 Hangzhou Bay Bridge opened,Cixi ushered in a new development opportunities.In recent years,Cixi economic development is rapid,the city also with economic development,the city began to work for the transformation of the old city.The transformation of the old city will be accompanied by the birth of CBD,and the birth of CBD,but also conducive to the overall business environment of the city to build.The transformation of the old city can improve the living standards of Cixi people,and to create the overall social environment Cixi Cixi,the city is located in the center of the old city of Cixi,after the completion of the transformation,the old city can change the overall environment,and solve the old city Nakamura transformation and other issues.At the same time,the old city after the transformation of the project,you can also the old city of public space is small,poor appearance of the city appearance and other issues focused on the deal,making the whole city with the city together with the development.And the transformation of the old city of funds from the old city renovation project revenue costs,and the transformation of the old city,the transformation of the area will become a new commercial complex residential area.In such circumstances,for the transformation of the old city of the market positioning research,it is particularly important.On the one hand,the transformation of the old city after the commercial complex,should meet the characteristics of urban development and the public's spending habits,to become a commercial aggregator,and can not become a "dead"business complex.On the other hand,the old city after the transformation of the house should also gather popularity,and can not be blindly "vacant".In this paper,the research on the reconstruction of the old city of Cixi Landscape Road was carried out by using the field research as the main research method.The main research on the residential market,commercial market,related economic indicators and project risks and contributions of the reconstruction project of the old city of Cixi City,The orderly conduct of the whole renovation project provides sufficient reference.