Research On Marketing Strategy Of Ganoderma Lucidum Teain CW E-commercecompany Ltd

In recent years,with the consumer the deep understanding of the medicinal value of ganoderma lucidum,ganoderma lucidum industry rapid development in our country.Especially ganoderma lucidum tea products profits attracted more and more enterprises investment,lead to ganoderma lucidum tea product market competition is more and more intense,then brought the phenomenon of market chaos,until the end of 2016,the ganoderma lucidum tea product market chaos phenomenon worries many people,especially the integrity of ganoderma lucidum tea products,is one of the most concern of the consumers.In this chaotic market environment,enterprise want to place in the fierce market competition,must set a good corporate image in the consumers’ mind,a good brand,good reputation for quality.For enterprises to develop marketing strategies that are in accordance with the time development,including product design strategy,price strategy,channel selection strategy,promotion strategy,etc.,to keep up with the development of the society,to meet the demand of the society,make consumer satisfaction,rest assured.Based on the current social and economic development situation,ganoderma lucidum tea products market situation and competition situation,the research mainly adopts the method of literature study,questionnaire,statistics analysis method for ganoderma lucidum tea products research and analyze the marketing environment and strategy,for the CW electronic commerce co.,LTD.,ganoderma lucidum tea products marketing provides new train of thought.Through the market marketing related theory research and the marketing environment of ganoderma lucidum tea products in China and the existing problems,and to the CW electronic commerce co.,LTD.,ganoderma lucidum tea products and the status of the marketing environment,competitor analysis,and through the SWOT analysis method to analyze marketing,find out the CW electronic commerce co.,LTD.,ganoderma lucidum tea product marketing problems,and detailed in-depth analysis of the problems existing in the research,through the marketing of consumer survey,statistic analysis to the related data in detail,find out the related factors influencing the marketing,and analyze these factors and use,and the analysis of the market positioning and target market selection,determine the specific market consumption group and consumption patterns,through the above marketing related theory research and market research analysis and research to the CW electronic commerce co.,LTD.,ganoderma lucidum tea product research and development,pricing,sales,and promotions to form new marketing plan.In the CW electronic commerce co.,LTD.,ganoderma lucidum tea products,for example,in the process of the discussion of marketing strategy,marketing theory is analyzed,according to the actual situation of the company,develop meet the marketing strategy of the development of ganoderma lucidum tea products of the company,through the ganoderma lucidum tea product marketing environment analysis and ganoderma lucidum tea product of industry analysis,detailed analysis of the health food marketing environment and the present situation in our country,it is concluded that the next few years ganoderma lucidum tea product market prospect in our country,also found that the ganoderma lucidum tea products in China market,a series of problems to consumer concerns about these questions,through the above analysis and research for provides some ideas to solve these problems,but also for the CW electronic commerce co.,LTD.,ganoderma lucidum tea products market development provide a new marketing plan.