Liaoning Changtu SG Agriculture And Animal Husbandry Group Development Strategy Analysis

With the rapid development of national economy,the enterprise also continually accept the challenge from all sides.And the influence factors of enterprise from internal and external directly restricts the development of enterprises,and even about the survival of enterprises.Companies can in different environments to make effective,appropriate on enterprise sustainable development strategy is very necessary.Thus enterprise according to the analysis of the internal and external environment,at the same time in the development of practical and reliable strategy is put forward,to each enterprise has a certain practical significance.Changtu Liaoning SG agriculture and animal husbandry group is a collection of livestock and poultry breeding promotion,livestock and poultry production base construction,research and development of scientific and technological products,livestock and poultry slaughtering and processing in one large agricultural and animal husbandry enterprises.In recent years,SG agriculture and animal husbandry group in the continuous strengthening of modern management system,but also constantly improve the internal management structure.SG transformation of agriculture and animal husbandry group development mode is the "leading enterprises + production base + + professional cooperative research institutions" management mode,this mode led many farmers rely on animal husbandry,build up the family fortunes.Due to the continuous expansion of the industrial chain at this stage,the implementation of the integration strategy in the development of the group has many obstacles.The future development and growth of SG will be restricted by various factors.This paper mainly used related theories of strategic management analysis of Liaoning Changtu SG farming group,from the first group profiles,the organizational structure of the group,the group of SG products and other aspects of agriculture and animal husbandry group internal environment,industrial environment,then use the PEST analysis tool to analyze the external environment of agriculture and animal husbandry group SG.On this basis,using SWOT to analyze the strengths,weaknesses,opportunities and threats in the internal and external,so as to make clear the strategic choice of SG group.And in terms of its internal environment,the development of SG agriculture and animal husbandry group should actively play its own advantages,pay attention to their own shortcomings,and carefully analyze the shortcomings and deficiencies at the same time to correct and improve.Therefore,from the analysis of SG group’s internal and external environment of agriculture and animal husbandry in the strategic development goal oriented,this paper through the research and analysis of the SG farming group should implement the integration strategy,and mainly to improve the configuration and optimization of the organizational structure,adjust the enterprise resources to implement.The paper is divided into five chapters:the first chapter introduction,research background and significance,research programs and technical roadmap.The second chapter expounds the literature review and the theoretical basis of enterprise strategy.The third chapter is the analysis of the strategic environment(internal and external)of SG group.The fourth chapter analyzes the advantages,disadvantages,opportunities and threats of SG group,and then develops a feasible integration strategy.The fifth chapter is the countermeasures and suggestions on the implementation and protection of the development strategy of SG group.