Hong Kong Weiwei International Co., Ltd. WeChat Marketing Strategy Research

With the popularity of smart phones,the mobile internet is developing at a high speed in China,and "WeChat" launched by Tencent has become a client software that is liked widely in the field of mobile Internet.In the age of the Internet economy,the mobile terminal with infinite potential users in its fast and convenient advantage has changed the traditional way of shopping..As WeChat is widely used,a new way of Internet marketing----WeChat marketing was born.WeChat marketing is the innovation of enterprises on marketing mode in the age of the Internet economy.In short,it is the process that an enterprise or individual has realized,from publicity and release of the product to the purchase and payment,using the platform of WeChat.Some believe marketing enterprises arise at the historic moment.Vivian international is one of them.In this paper,using the SWOT analysis model,we'll show a comprehensive analysis of its internal advantages and disadvantages of WeChat marketing,as well as the external opportunities and threats of it.We analyze that because.Vivian international is the first-choice product of WeChat marketing,the particularity of its marketing channels leads to Vivian international product price elasticity,promotions,etc all have a bigger difference,and make Vivian international form its unique WeChat marketing way.Meanwhile,because of the strong ability of the product development,marketing promotion,team rapidly expanding,and product market share expands unceasingly,it has become a dark horse of small business enterprises.In this paper,we take Vivian international,a WeChat marketing enterprise,as an example.By using the application of WeChat 4P marketing combination,we research and analyse the WeChat marketing strategy as the unit of team and make suggestions on how Vivian international and other WeChat enterprises make proper use of WeChat to develop marketing management and form their own WeChat marketing mode.