Predict The Impact Of Information Sharing On Dual-channel And Retailer-owned Product Pricing

With the rapid development of e-commerce and third-party logistics,today's world has entered information age is characterized by the computer and information.Information plays a major role in today's competitive environment,closely tracking and forecasting demand become more and more important for supply chain members.With the development of technology,the network marketing expedites a new supply chain mode,the research on a dual channel supply chain with a manufacturer and a retailer,who both open an online channel under the condition of demand uncertainly has being highly lighted.The uncertainty of market demand,the precision of the prediction information will change the profit of the supply chain members,so considering the study of information forecasting problem has a significant meaning.With the emergence of large retailers,retailers' private labels becomes an important strategy of retail development.Based on the demand information sharing,in this paper we study pricing problems about dual-channel and retailers under their private labels supply chain,using the game theory to establish a decision-making model.By solving the model and analysis,we get some important conclusions.The chapter 2 introduces the supply chain theory and the theory of information sharing.In chapter 3,we study a dual channel supply chain with a manufacturer and a retailer,who both open an online channel under the condition of demand uncertainly.In view of the market demand forecasting we discuss two kinds of situations under information sharing and no information sharing,analyze the pricing and profit under two circumstances change,with the analysis of numerical example,the influence of accuracy on profits.In chapter 4,we study retailers' own brand under the condition of demand uncertainly pricing problem.In view of the market demand forecast we set up Stackelberg game model and Nash game model,under each model considering two circumstances information sharing and information sharing,analyzes the pricing and profit under two circumstances change,with the analysis of numerical example,the influence of accuracy on profits.In chapter 5,we summarized the decisions and game results under information sharing in the supply chain,and export more researches related to this aspect.