A Case Analysis On The Application And Its Effection Of "Hu Dong Yi" In Beingmate

In agency environment,information disclosure is an effective way to solve the problem of asymmetric information.High quality information is not only an important basis for business management and scientific decision-making,but also the basic guarantee for the healthy operation of the stock market.However,the rapid development of information technology has changed the way of information dissemination and communication.New environment has brought new challenges to the information disclosure of listing corporation.In recent years,China's capital market has been a series of listing Corporation information disclosure violations,whether it is to the majority of investors or the stock market has caused serious damage.Information disclosure has become a common problem in the securities market.In order to improve the information disclosure status of the listed company and protect investors' right to know,Shenzhen information disclosure system have a lot of exploration,including the introduction of “Hu Dong Yi”,an information exchange platform.As a new platform for information disclosure,the platform not only solves the problem of information flow between the company and investors,but also has a strong flexibility.It adopted a communication mode based on direct communication between information providers and information users.In addition,for listing corporation,this platform can not only be used for information communication,but also a platform to display the company's image.At the same time,the company can show their positive and sincere attitude through the platform,so that investors can feel the warmth of management attention.And investors through the company's reply can also see the company's professional level.These are conducive to improving the status of the company's information disclosure,enhancing the confidence of information users and helping the company to achieve a good market response.However,“Hu Dong Yi” platform as a normative information disclosure platform,has certain requirements on the Company's disclosure behaviors,including compliance with relevant laws and regulations,don't violating the principle of fair information disclosure and disclosing significant information that the company has not yet publicly.Therefore,the listing Corporation in the use of “Hu Dong Yi” platform must obey the law,only in this way can we ensure that the role of the platform has been effectively played,and finally realize a double win situation between securities market participants.In this paper,makes a study on the case of Beingmate using “Hu Dong Yi” platform to disclose information.Since its inception,Beingmate continues to develop,now has been a leader between the domestic baby food industry and one of the most scale enterprises.Therefore,the study of its information disclosure has a certain theoretical significance and practical significance.Firstly,this article starting from studying the characteristics of information exchange of the “Hu Dong Yi” platform,explore the reasons why listing Corporation choose the platform.Then specific introduce how Beingmate interact with investors and consumers through “Hu Dong Yi” platform.Finally,this article analyzes the effect of Beingmate's information disclosure by using “Hu Dong Yi”.By studying the information disclosure assessment results released by the Shenzhen Stock Exchange,we find that in the period of using of “Hu Dong Yi” the company's information disclosure quality has been improved.In addition,the company can also use this platform to collect opinions and suggestions,and then help the company to quickly respond to market reaction,clarify public opinion and negative information,eliminate the negative emotions of consumers and reduce the risk of malicious manipulation of the stock price.Finally,this article draws some conclusions from the case of Beingmate using “Hu Dong Yi” platform to disclose information.As a new way of information disclosure,the platform has many characteristics that traditional information disclosure model does not have.In addition,from the case,we also get some experience: First,the majority of listing Corporation can use the platform to improve the quality of information disclosure and their information disclosure system.Secondly,since the platform can bring a lot of positive impact to the company,then the company should strengthen the management of the platform so as to continuously strengthen its function.Finally,alerting company must comply with the law when it use the platform to disclose information.Only in this way can we make the disclosure compliance,legal and effective.