Strategic Research Development Of HHQ Transportation Company Under Ransition Period

The road transport industry always plays the most basic role in alleviating people's travel demands. But with people's income level, consumption capacity,quality of life improving continuously, people's travel demand levels are improving increasingly , and they not only satisfy to reach the destination, but also expect transport services to be changed into personalized, high-end public services. However,the current road transport industry cannot achieve the expectations of public travel,because of the slow development of advanced transport organization mode, low technology application level, as well as low service quality. At present, in the transportation system, the quantity of road transportation is decreasing year by year. It is foreseen that the future of road transportation market will continue to be diverted to other modes of transport, and road transport enterprises will face fiercer and fiercer market competition. Then it will enter a "winter" period,so we hope that we can seek for the development ideas to upgrade the road transport enterprises through analysis and study of the industry's leading enterprises.Therefore, this paper chooses HHQ Transport Company as the research sample,introduces its development process and existing problems. Meanwhile, after using SWOT model to analyze its external environment and its own conditions, we can conclude the future development of the company to "take advantage of the enterprise, avoid the environmental threat" , and advise the company to adopt diversified development strategy, which suggests that the company adopts the overall development strategy, strengthen the road transport business (class line transportation,tourism transport, taxi transport); focus on fostering and developing the four major business: tourism service station business development business, automotive service and logistics services; actively develop the car rental transportation business.Then the paper discusses the four function strategies, which are the support for the overall development strategy. They are brand marketing strategy, financial strategy,human resources strategy, and enterprise culture strategy. Then it puts forward countermeasures and suggestions on how to strengthen brand marketing, how to optimize financial management, how to improve the level of human resource management, and how to construct corporate culture etc.In the end, the implementation steps of the development strategy of HHQ Transport Company are planned, and the concrete implementation measures and suggestions are given.