Research On The Impact Of Tourism Market Chaos On Tourism Development

With the development of economic globalization and world economic integration,tourism has entered a golden period of development.Whether it is the domestic tourism industry or the status quo of the development of foreign tourism industry is booming,the various attractions are speeding up their own hardware and software development,marketing strategies,and strive for more tourists.After the reform and opening up,China's rapid economic development,people's leisure time is increasing,the standard of living is also rising,so many people choose to travel to spend their leisure time.This not only promotes the vigorous development of tourism,but also led to the development of catering,entertainment,hotels and other three industries,creating more job opportunities.Eighteen years,China's tourism industry to accelerate the pace of the rule of law,but in real life,a variety of tourism market chaos is still emerging,repeated prohibitions.These problems have seriously affected the quality of tourism activities,exacerbated the contradiction between tourists and tourism enterprises,and to some extent hindered the development of China's tourism industry.Yunnan is located in the beautiful scenery of the southwest,with the unique advantages of tourism resources,and Yunnan will be decorated with these resources into their own characteristics,but also to attract a large number of people to travel,tourism is booming.However,with the growing reputation of the tourism industry in Yunnan,many of the chaos is also accompanied by some of the chaos in Yunnan tourism,but a microcosm of the overall tourism environment.Taking Yunnan Province as an example to investigate the impact of the tourism market chaos on the tourism industry is representative,this article is based on the survey of tourists in Yunnan province.First of all,through the investigation on the chaos problem of our country's tourism market,similar chaos event analysis of tourism market chaos news attention and tourists experience reflect the status and influence of China's current tourism market chaos.Then,based on the current situation of the tourism market chaos,the paper analyzes the influence of three aspects,such as the travel intention of the tourists,the self-protection consciousness of tourists,and the evaluation of tourists.Using the methods of descriptive statistics and the corresponding analysis about tourist market chaos under the influence of tourists will,by four points on the index graph analysis of tourist knowledge and satisfaction of tourists reflect the selfmaintenance of consciousness and tourists will assess the evaluation,analysis of the development of tourist travel,tourists will maintain self consciousness,tourists evaluation indexes the relationship between tourism and,according to the correlation coefficient of each variable to explain.Finally,in order to clarify the relevant issues from the root,and put forward effective suggestions,hope to have certain reference value to the tourism industry,to provide a theoretical reference and guidance for its healthy and rapid development.