Study On Robustness Of E-Commerce Inventory Strategy Under Uncertainty

With the development of Internet technology,online shopping transaction volume continues to rise,e-commerce has become an important means of modern enterprise management.In the Internet environment,product replacement cycles are getting shorter,changes in customer demand is more diverse and the supply chain is facing the market environment in the uncertain cause of increase.In order to reduce the loss by uncertainty causes,all parties in the supply chain have to take great effort and cost.In uncertain environment,the supply chain has to get over changes of the market by changing the strategy of stock to maintain the robust profit.In this paper,based on the existing inventory research results,a dual-channel inventory model is introduced to analyze the impact of different factors on inventory and profit of the supply chain,assuming that demand follows normal distribution.Analysis the behavior of the supply chain on different factors,the dual-channel supply chain cannot deal with the uncertain market environment by changing the order quantity.So a worst-case type dual-channel robust inventory strategy model has been introduced,joint pricing and ordering decision to maximize minimum profit as the goal,under the condition of unknown detailed demand distribution,combined with the business environment in the actual situation,analyzing the impact of uncertain factors on the bodies of supply chain inventory volume and profit.Through this research,this paper analyzes the important factors of the e-commerce enterprise’s inventory strategy and give advice on the enterprise strategy,which has an important reference value for the enterprise operation.