A Study On The Influencing Factors Of Tourists’ Subjective Well-being And Its Correlations

In 2013,the National Tourism and Leisure Program put forward:With the increasing growth of tourism and leisure needs of the people,we should expand the scale of leisure tourism and enhance its quality,and ultimately improve the quality of life of the people and promote the development of China’s tourism industry.In other words,clear tourism needs,grasp the tourism concerns ’is the fundamental starting point to improve the quality of national tourism and even the quality of national life.High-quality tourism must be a happy tourism,and happiness is the eternal pursuit of human life,how to be happy is a hot topic of concern.Tourism,an important way to meet the needs of people to relax and get their own happiness,is popular,reasonable and appropriate tourism for tourists and tourist destination residents to bring material and spiritual satisfaction,positive emotions and self-awareness and sure.With the popularity of tourism,tourists on the pursuit of the quality of tourism is getting higher and higher,happiness may be the ultimate goal of tourism.It is of great significance for tourists,tourism industry and society to measure the tourists’subjective well-being and their influencing factors scientifically.Therefore,this study takes the humanistic values,Maslow’s theory of demand and the theory of happiness as the theoretical basis,and through a lot of literature reading summary and analysis,to determine the concept of tourist subjective well-being,concise the composition of the subjective well-being of tourists,Design and investigation,to calculate the level of happiness and differences in tourism.Through the understanding of the concept and content of subjective well-being and tourism happiness,this paper integrates the related research on subjective well-being and psychological well-being,constructs the index system of influencing factors of tourists’ subjective well-being,and then through questionnaire design,data collection and analysis,Conceptual model construction and testing methods to explore and verify the key influencing factors of tourists’ subjective well-being and the relationship between factors.Through the empirical research,we can verify and revise the theoretical model of satisfaction,positive emotion and self-value to realize tourists’ subjective well-being,so as to provide the theoretical and empirical basis for the promotion of tourists’ subjective well-being.This study draws the following conclusions:The level of tourists’ subjective well-being is stable,and the characteristics of population variables,including gender,age,degree,way of travel and so on,have no significant difference to the study variables.Marital status has a significant difference to the satisfaction,The monthly income of the study variables were significantly different;factors of tourists’subjective well-being mainly from the satisfaction,positive emotions,self-value to achieve,which satisfaction positively affect the tourists’ subjective well-being;positive emotions have the positive impact on tourists’ subjective well-being;self-value factors to achieve a positive impact on tourists’ subjective well-being,which self-value to achieve the highest degree of impact,followed by positive emotions,the impact of satisfaction lowest.And three variables are positively correlated with each other.Finally,respectively,from tourism services business,tourism Companions,tourists themselves set out the main body of the relevant recommendations,including tourism services enterprises to enhance interesting of new fun,enhance the convenience of the residents live and eat the sense of contentment;travel companions should be optimistic with the tourists interaction,increase collaboration,good at sharing.The tourists should be actively prepared to actively study,actively respond to increase the number of travel,rich tourism experience,enhance the ability to travel in order to effectively enhance tourists’subjective well-being.