Study On Branding And Marketing Communication Of China’s High-end Wemen’s Clothing

Fierce market competition makes product homogenization serious.Every enterprise must stand up for good brand building and proper marketing communication.This is of great significance to enhance the brand image of enterprises and promote the development of enterprises.China’s high-end women’s brand has been around for 20 years since its birth.During this period,consumer demand for clothing has undergone major changes,from paying attention to keeping warm to spiritual needs.The garment industry itself has undergone major changes,with local brands springing up and international brands taking over the domestic market.It is under such a background that this topic is put forward.At present,the high-end women’s clothing brand is in the stage of development,and can’t compete with international famous brands.But they are still hard working,in order to create their own strong brands.This paper mainly adopts the following methods: document analysis method,theoretical analysis method and case analysis method.In the content,this paper is through four parts to analyze domestic high-end women’s clothing brand: firstly,elaborates the current situation of the development of high-end women’s clothing brands;secondly,analyzes the brand shaping;once again,probes into the marketing of high-end women’s clothing brand communication strategy;finally,puts forward the short board in the process of development,and give relevant suggestions.Through the analysis of the branding and marketing of high-end women’s clothing,this paper aims to explore how they break through in the tough market environment,and hope to give reference to other clothing brand.