Research On The Strategy Of Coordinating The Income Of Agricultural Merchants And Farmers By Network Platform

In the agricultural buy business,the network platform as a link between agricultural businessmen and farmers,how to coordinate the benefits of both sides to attract more agricultural businesses and farmers to participate in agricultural buy,so that the network platform for agricultural development business steady and healthy development The focus of the study.This paper mainly uses the game analysis method to carry on the research,the man-in-farm agricultural enterprise and the farmer first,carries on the combing the characteristic definition and the characteristic to the profit-taking pattern of the agricultural resources purchase business of the conditional network platform,The revenue from the platform purchase business includes the sales revenue,the advertising revenue,the network platform to serve the cost of the agricultural business and the farmer,and the operating cost of the enterprise.Then,the analysis of the income composition of agricultural households and farmers under the condition of network purchase,the income of agricultural enterprises is mainly sales income,advertising effect income,net platform service potential income and agricultural production cost,farmer’s income for commodity income,service Income,purchase cost and participant cost.Secondly,according to the above analysis and construct the game model of the income of agricultural households and farmers,the game results show that the probability of the agricultural enterprises to organize the purchase of agricultural resources is affected by the cost of the farmers’ participation in the agricultural network,the cost of the service provided by the network platform,The difference between the cost of agricultural products and the price of agricultural products and the difference between the price of agricultural products and the price of agricultural products are affected by the factors such as the difference between the cost of service and the price of agricultural products.The farmers’ participation in the purchase of agricultural resources is affected by the network platform.Income,the network platform for the cost of agricultural services to provide services,agricultural business through the net income of advertising,business organizations buy the cost of the cost of agricultural enterprises to buy organizations and farmers do not participate in the loss of agricultural business income and other factors Impact.Finally,according to the game results,the proposed network platform to coordinate the two strategies.Strategy is put forward from two angles,on the one hand from the increase in the number of agricultural enterprises to buy business groups on the network platform proposed the following strategy: for farmers to provide farmers to participate in group willingness to buy report,the establishment of farmers exchange community,Logistics services,resource integration,agricultural farmers to provide price elasticity analysis report;the other hand,to improve the farmers to participate in the purchase of agriculture in terms of the proposed strategy: the development of ladder-style agricultural enterprises to point,the establishment of incentives for agricultural enterprises Incentive system,optimize the transaction process to reduce the cost of agricultural business groups,the development of ladder-style advertising pricing strategy to help farmers to reduce the cost of business organizations to buy the membership system.