The Research Of The Development Strategy Of Jilin Province Clothing Enterprises Under The Background Of Big Data

With the development of internet technology,human beings has entered an era of“data benefit”,commercial value and scientific value is immeasurable which big data brings.Through analyzing commodity sales records,enterprises can manage goods inventory and formulate the sales plan;Scientists use advanced instruments recording the experiment data and conclude the advanced scientific research achievements;Hospitals medical equipment record patient's records every day,and patient's condition can be observed at any time,these benefits for human beings are all from big data.The analysis and effective using of big data have become a part of the competition in all fields.The development of the clothing industry is inseparable from the big data technology.People's understanding of big data may stay on the quantifier—— "big",nowadays it is not only competition of quantity.Big data is not simply the accumulation of a large of number,it is more important that big data delivering information in the form of invisible.It can be used to explain some phenomena,explain some of the problems,and also be used for decision-making and analysis.Under the background of practical application of big data technology,this paper analysis the present situation and the trend of development of the apparel industry at home and abroad,and discusses Jilin province clothing enterprise present development situation in this environment,then finds the problems in the development.On the basis of understanding the relevant basic knowledge of big data,and analysis technology and application of big data,puts forward of Jilin province clothing enterprise development strategy.As the development of heavy industry in the northeast of the old bases,Jilin province textile industry is relatively backward.There are more problems in the process of industrial development: The shortage of textiles resources;Lossing of high quality talents for garment industry;Lacking of well-known independent brand;Export is affected by the foreign trade barriers;The unbalanced development between cities in the province,etc.Based on these explanation and analysis of these problems,this paper puts forward some suggestions and countermeasures which is benefit for Jilin province clothing enterprise development.First of all,putting forward the countermeasures of development of Jilin province garment industry from the traditional sense of the macroscopic angle,such as: To strengthen the construction of textile fabric market especially the construction of online textile mall;Clothing enterprise need to expand the market to rich the type of products,and strive for more market share and turnover;In order to improve the quality of the product,clothing enterprises bring in advanced production equipment;Cultivating the innovative consciousness and promoting the ability to promote the brand construction;To establish large-scale industrial park and implement the development strategy of cluster industries,save the production cost,acquire dynamic information of industry;Implement the coalition of college and enterprise,Promote the combination of production,and study research;Deal with trade barriers actively.Then in combination with big data technology and practical application in the field of industry,this paper provides the corresponding strategies: Carrying out the electronic commerce;Establishing information communication platform;Improving the customer information management system and improving inventory management to reduce inventory pressure etc.