Research On Interactive Marketing Strategy Of Audi A4 Allroad Launch In New Media Field

It could be realized that both our life habits and consumption behavior have been unconsciously changed due to the development of Internet.Also under its great influences,the new media emerges,and it makes the information spread everywhere;in the meantime brings a revolution for both marketing things and media environment as well.If speaking of Auto industry,it could be known that technology and quality are considered as essential foundation to make product survive,however,most important thing is that leading marketing strategies could be seen as a guarantee which not only can build up their brand image also may keep their product sales increase.Until December of 2016,the new Audi A4 allroad has already put into real market,therefore,a marketing analysis and marketing strategies about Audi A4 allroad has been made into this paper through the integration of the development of new media industry with interactive marketing theories and analytical models.Meanwhile,this paper has entirely organized and concluded the creative ideas and communication results or effect analysis in the implemented stage.In this sense,this holistic paper would like to be more realistic guiding importance in the field of exploring the new media marketing strategy.The core research content of this study is that,the interactive marketing strategies for the new media platforms will be produced based on the analysis of market structure of Audi A4 allroad,also is to carry out a scientific,reasonable,and well-prepared interactive marketing launch strategy for Audi A4 all road through the planning of interactive marketing ideas,the planning of media resources and Wo M content.Besides,in the implemented stage of plan,it is necessary to monitor and evaluate the interactive marketing results in real time,and also need to make a quick response to optimize the interactive communication executive plan after the evaluation,which are not only to achieve a better brand communication but also to gain potential customer's leads in the interactive marketing process.