Research On The Risk Of Internet Finance And The Countermeasures

With China's rapid economic development,family income has been significa ntly enhanced,and the choices of financial assets diversified into a great number o f species.However,due to the rapid development of the domestic economy,drawb acks of financial markets Destructive Enthusiasm is gradually revealed,how to g uide people to choose the right financial products becomes critical.For data of per sonal financial product choice behavior is difficult to collect,resulting in less rese arch on this problem now,so depth study of residents' financial products choice be havior has a very important academic value and practical significance.In this paper,the theoretical analysis and statistical analysis of a combination of methods are used to investigate residents choice behavior of financial products.First,about the present situation of residents' financial products choice behavior,it analysis in theory and derived choice behavior of many factors.Secondly,use freq uency analysis,correlation analysis,linear regression analysis to do statistical anal ysis for domestic financial market'data,and obtain the relation of total household wages,financial added value,the insurance company's assets,people total savings deposits,fixed base consumer price index,employment the number of correlation between the number of ordinary colleges and universities.Meanwhile,conducted a survey and statistical analysis on the choice behavior of financial products in Qi ngdao City residents,come up to the presence of some of the problems in financi al markets and financial products to select different groups on different emphases.Finally,the conclusions of this study were summarized,and come upto some sugg estions and policy advice on the residents choose behavioral problems.