Research On Multilateral Negotiation Mechanism Of Personalized Product Supply Chain Based On Multi-Agent

With the rapid economic development,domestic and international economic environment has changed,the rapid changes in the market environment gradually from the seller’s market to the buyer’s market,consumer demand is also diversified and personalized,whether the enterprises have the ability to produce in a limited time to meet the individual needs of consumers to create products or services for enterprises to enhance their competitiveness to obtain more economic benefits is essential,enterprises in the future development process is bound to choose to study personalized Product supply chain.In the personalized product supply chain in the node enterprises have their own interests,the organizational structure of the nodes are different,combined with the geographical area of the dispersion,will inevitably lead to conflict in the production process,therefore,through the personalized products supply chain multilateral consultation,conflict resolution,improve consultation efficiency.In this paper,the multilateral negotiation mechanism of supply chain negotiation is discussed.Firstly,the framework of multilateral consultation mechanism of supply chain is established.The Multi-Agent based supply model of Multi-Agent based on Multi-Agent is established and the Multi-Agent is based on Multi-Agent.Chain Multi-Agent negotiation model to study the impact of different risk preference coefficients on the number of consultations,negotiating the transaction price and negotiating the quality and utility of the transaction,and analyzing and validating the model through practical examples and related tools.At present,the research on the multilateral negotiation mechanism of the individual product supply chain is less.The research on the multilateral consultation mechanism of the personalized product supply chain mainly adopts the combination of Agent technology and individual product supply chain negotiation to construct the relevant negotiation model.This paper studies the negotiation mechanism of multilateral single target and multilateral Multi-Agent,The impact of different risk appetite on the number of consultations,the negotiated transaction price,the qualityand efficiency of the consultation transaction is analyzed.It is helpful to improve the efficiency and consumer satisfaction of providing personalized products or services and improve the efficiency of suppliers,manufacturers and consumers.Increase the supply chain to participate in the total economic output,enhance the competitiveness of enterprises.