Rsearch On New Media Marketing Of Xinxiang Baligou Scenic Spot

Since twenty-first Century,with the development of science and technology,a variety of new media based on the Internet have begun to enter the field of marketing.The rapid development of the Internet and the popularity of mobile phones have created convenient conditions for the development of new media.The development of new media has made great impact on the marketing mode of tourist attractions,making tourism marketing more challenging,and the marketing transformation of tourist attractions is imperative.New media refers to the media based on computer information processing technology,through broadband,wireless,cable,satellite networks and other modern means of communication,to disseminate digital text,sound,image information.Different from the traditional newspapers,magazines,radio and television,these traditional media are called "the fifth media"".The forms of new media include Internet,Internet broadcasting,Internet TV,mobile TV,digital magazines,digital newspapers,digital broadcasting,mobile phone messages,mobile phones,mobile TV,touch media and so on.The emergence of new media has also brought new revolution to the tourism industry.Tourism destination marketing is no longer in the traditional participation in promotion,printing brochures,advertising,festivals,promotion and so on,but through micro-blog,WeChat and other new media for tourism destination marketing.Based on the study of new media characteristics,propagation characteristics and compared with the traditional media,combined with the integrated marketing theory,and Xinxiang baligou scenic spot as an example,focuses on new media marketing in Xinxiang baligou scenic spot.Analysis of Xinxiang baligou scenic spot marketing environment and new media marketing situation;from the empirical perspective,through the factor analysis method to extract the main sources of tourists from Xinxiang baligou scenic spot tourist information,tourist destination of new media marketing strategy,from and to the tourism destination of new media marketing suggestions.The mode of operation to the formation of new media marketing.The text is divided into five parts to explore the strategy of new media marketing in tourism destination.The first chapter is the introduction,which mainly introduces the research background andsignificance,and related research review.The second chapter is the theoretical research of tourism marketing and new media marketing.This paper introduces the concept of new media and tourism destination marketing,the characteristics of new media,and the contrast between new media marketing and traditional media marketing.Through comparison,the advantages and problems of new media marketing are put forward.The third chapter is the empirical study of the Baligou scenic spot.The fourth chapter analyzes the influencing factors and safeguard measures of new media marketing.The fifth chapter puts forward the conclusion and shortcomings.